L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M31 Midnight Moon (Cool Soft Black), Pack of 1, Hair Dye

Great hair color. Also liked the color it faded to.

I have been using them for some years already. And I love how my hair looks after that. It has so much shine! Just wow!

Love this color, did have a variance in color from the box but turned out great all the same.

The reason why it scared me is because this is my first time dying my hair and once my hair dried, it didn't look at all like the color. My hair looked like my natural color only with pink blotches here and there. I went to bed and the next day my hair color looked a little better and my hope was restored. I took a shower and noticed the water going down the drain was pink and I assumed the color was still washing out. When my hair dried this time, the color changed again! Now I'm watching my hair color as the days pass and it seems as if the color is still adjusting to the color on the box. So if you experience the same thing I am, don't panic. The color comes in eventually.

I use Feria every month to color my hair, but just recently started ordering from Amazon because I can't get the color I want from the local stores. This weekend, I started coloring my hair and the bottle split about 1/4 of the way into the application. I don't just mean a little opening you can work around. I mean the bottle cracked then split almost all the way around. There was no salvaging it. I had color everywhere! There was no way to but it on except to apply it by the handful as it spilled out, not in sections like I normally do. Needless to say, this application didn't go well and I'm going to have to redo it because I didn't completely get all the grays.

Now, I did some pink and blue highlights so ignore those but...this wasn't purple. Or purple-black. The color isnt unpleasant, but it wasn't as advertised. I prelightened my hair significantly too (orange-blond, hence pink and blue). My hair is definitely more red than purple in hue. Also,theres like no shine. Blahh. I plan to fade it out a bit and try again with a different product. I usually use Garnier if I box dye, so I am so disappointed in this color. If this color was my goal, I'd be happy but I've done this color before (Olia line) with better shine.I gave it 2 stars as it did dye my hair and seemed to have plenty in the box for coverage. So there's that.Pics are the day after my dye, the bleach level I had, and now 6 days later (see my ends). Please note, I left my roots dark and did apply color here but it didn't appear at all.

I've been dying my hair this color for over a year now and I have no complaints. It's the kind of color that looks gorgeous freshly dyed and after months of fading. I love the subscription option because it's so much cheaper than the store's price and it shows up right at my door. Ive provided a picture of my hair a week after dying it and after months of fading. I think you'll agree that it looks good, and my hair always feels softer after I dye it :) BTW it looks different depending on the light. 3 of those are actually freshly dyed

Not a super violet clownish color I achieved.I like that actually,but not much different from what I had before,which wasn’t mylti faceted shimmering as results at all.Not as results,which was a disapointment,but some violet tint I noticed,it got on my towel from washing this dye off.Subtle color it is,not shimmery,matte and flat abd tiny pigments and dyes,as what you see after.Showing in my hair.Im not bying this again and the best part of this color,is that its not clownish and not tacky or too trendy.If it was,Id make a mess on my hair and it would be too bright and what I liked,thst it was very much for begginers,who want to part taje in viokets,plums and purples and the latest dyes from Loreal.I did and got used to it,of getting this color from trying violets.A soft black purple,that works for dark hard to color hair.Still subtle for me,I might need another one,in a brighter tint.This I recommend for those who are going darker and want that exact tint as well.Purples and plums.