Dose it mater witch side of cabin filter you put air freshener on ?

I installed mine on the filtered side of the filter. In other words, the side that the "air flow arrow" is pointing towards. Also, be sure to note which way this arrow is facing BEFORE removing the filter and replace the filter with the arrow facing that same direction.

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🌬️ Drive Fresh, Feel Fresh – Your Cabin’s New Best Friend

TRIPLE DURATION AROMA - Enjoy up to 3x longer scent life—90 days of pure, balanced fragrance
ECO CONSCIOUS COMPOSITION - Crafted with natural and recycled materials for guilt-free freshness
ODOR NEUTRALIZER TECHNOLOGY - Eliminates unwanted smells while delivering a clean, leather-inspired aroma
INVISIBLE FRESHNESS DIFFUSION - Out-of-sight design evenly distributes natural scent throughout your vehicle
EFFORTLESS SNAP ON INSTALLATION - Attaches seamlessly to your cabin air filter for instant freshness

The Pureflow Cabin Filter Air Freshener innovatively snaps onto your vehicle’s cabin air filter, releasing a balanced, natural scent that lasts up to 90 days. Designed with patented slow-release technology and eco-friendly materials, it ensures continuous odor elimination and fresh air circulation every time you turn on your car’s heating or cooling system.

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