L'Oreal ParisBlow Dry Primer for 48 HR Frizz Control, Sulfate Free, EverPure 5.1 fl oz

i absolutely LOVE this cream! I have been restructuring my hair care routine and repairing my hair post-bleaching. This cream has changed my game! I first tested this cream after months of blow drying my hair and other product use, and I saw an instant change! My hair is soft, silky, and styles nicely! A little goes a long way with this product and I find myself excited to see long-term results. There is decreased frizz and the shine lasts at least 48 hours! If you have been struggling with your hair and need an affordable option, give this one a try!!

I have wavy hair that loves to frizz in humid weather. After trying a myriad of products that either didn't work or left my hair weighted down with oil, I tried this after I had purchased the Everpure Frizz control shampoo and conditioner (which I love as well). This product is the best I've ever used to tame my hair. It's light and you don't need much to smooth through damp hair. I use a texturizer over it to enhance fullness. Wow. It smells fantastic and leaves my hair soft and best of all, controlled. After travelling to the UK (rain is my foe) this stuff kept my hair from being a frizz ball.

Started using this about a year ago. This will last me a couple of months and has improved my hair health. Great value compared to other products. Could be a bit better with the moisture level. Also like the scent. Reminds me of the salon.

Leaves hair soft, shiny and frizz free. Not sticky or greasy. Excellent heat protection. Not crazy about the floral fragrance but that thankfully doesn't last and it's not a deal breaker. I would definitely purchase this again.

I absolutely love this item and how effective it is. It’s not sticky or heavy and doesn’t weight your hair down. Makes blowing drying so easy and quick and helps with the frizz. I used to buy this at target and they no longer carry it. It used be less than 10$, now it’s 16$ something on Amazon which is diabolical to say the least. But it’s worth the money still, compared to the prices of higher end hair care that doesn’t do half the job this thing does. Idk if it’s supposed to be a dupe of an expensive line but worth it, buy it!

I bought the cream and apply it any time I use heat on my hair and it is absolutely fabulous! I notice a difference in my hair when I do not use it. Totally worth the investment and use. No sticky residue or crusty after effects.

I love this blow dry heat protector.

I had been looking for the old Loreal hair smoothing cream and bought this as a recommended replacement but it’s just not near as good to smooth and reduce frizziness.