100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Black Tea Color - 0.35 oz

After years of smearing chemicals on my eyelashes through traditional mascara, I thought it was time to go the natural route, and I'm not sorry I did, especially after finding this great product. You do, however, need to put away your thoughts of what mascara should be, and focus on what this mascara does for you. You're not going to get the giant, gloop-filled eyelashes that look almost fake. But what you will get are beautifully smooth, naturally looking eyelashes with a gorgeous tint of color, without gobs of chemicals.Firstly, the mascara has a great smell, nothing like the drug store brands which can often smell a little oily. The bristles on the brush itself are set in a slightly concave shape, meaning there are longer bristles on either end of the brush, and shorter ones in the center. I personally prefer a fuller brush, but after some practice I've worked out how to apply it better. Slow, longer strokes starting deep at the base of your eyelashes seemed to work better than short fast passes.I'm very impressed with the overall look. Not gunky but beautifully natural so you can define every one of your eyelashes. No mascara can lengthen your eyelashes but they can indeed make them *appear* longer, by coating each lash right up to the tips which are often thin or lighter. 100% Pure's mascara does a great job of that too.It's fairly easy to remove with either water or eye makeup remover, although I'd recommend the latter so you're not rubbing the delicate skin around your eyes. The mascara is surprisingly water resistant throughout the day and I haven't experienced any flaking or smearing. Several times I've gone to bed without removing the mascara and it looked surprisingly good the next day. I was frankly a little shocked at how well it held up overnight - no smears or chunks missing, but certainly not as bold as the previous day.This is a solid product that gives you all the benefits of traditionally made mascara, without the potentially harmful ingredients. I'm convinced more natural ingredients are the way to go and don't plan on returning to brand name mascaras any time soon.

For about five years now, I've been suffering from dry eyes. It has affected my quality of life because it not only makes my eyes extremely tired and irritated all the time but I was also getting ulcers on my cornea. A nightmare for sure. What does this have to do with mascara? A lot. I have worn mascara about 99.99 percent of my life from age 14 to present day somewhere in the 40s (ha ha). I never had an issue until my eyes became chronically dry. As a result, I have tried and researched MANY mascaras. I've spent so much on eye products, it's mind (and eye boggling pun intended) just to find that right one that wouldn't irritate my eyes. Specifically, I purchased most of my mascaras from Sephora, several from Amazon, and even tried Etsy. I always checked labels to make sure I was only getting the best, least questionable ingredients. Unfortunately, they all failed.I am consciously optimistic, but so far, this 100% Mascara in blackberry has been fantastic. My eyes are feeling more normal and definitely not as tired as when I wore other mascaras. And yes, I have to wear mascara to feel "normal." I know, I know, but we all have our insecurities lol. Mind you, I have an entire, elaborate routine I have to do each day to maintain a semblance of normalcy in my eyes. But this mascara has been a LIFE SAVER for me!!In terms of wear, I love it. The brush is fluffy, the mascara itself smells amazing, it adds a dark natural length to my eyelashes and stays put all day. This mascara will give a beautiful, natural look to your lashes. It's not for those seeking a dramatic look. Regardless, I HIGHLY recommend this mascara for anyone suffering from dry eye. Even if I were miraculously cured, I would still continue to use this mascara. Six stars!!

I have always been a Maybelline girl. And when wearing mascara have always been complemented on the length of my lashes. However, knowing the toxicity of these main stream mascaras is not worth it to me. So, I bought two different natural mascaras. I have been using the 100% Fruit Pigmented Ultra Lengthening for over one month. There is no clumping and no flaking. When I received it I was a bit shocked at the purple hue. However, it works beautifully! I have hazel/green eyes and brown hair. I can not tell that there is even a purple hue to the mascara once it is applied onto my lashes. This effect may be different for someone with lighter colored hair or lashes. My own eye lashes are dark, the tips are light. It is only evident that they are long when I have mascara on. This mascara builds nicely as well. I will not miss using Maybelline at all. Although Maybelline is a cheaper brand, it was what worked well for me. I have tried many other brands. I will be sticking with the 100% Fruit Pigmented Ultra Lengthening Mascara. It is my new favorite without the toxic cancer causing chemicals! Oh, and it smells amazing too- Bonus.