Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

Finally got to purchase and read this book after following one of its author's ( R Kohavi) and it didn't disappoint.If you are serious about learning that A/B testing isn't just about showing two different elements then you should definitely read this book as tells you how tests can sometimes by wrong if you don't follow the guidelines and even then there can be issues that need to be looked for.Does go into much more depth on running experimentation further in the book intended for more serious programs but has something for everyone but it is a good idea to have basic knowledge first.Plus the proceeds of this book goes to charity.

The book condenses advances in the field in the past 10/15 years, and presents them in a non-technical way along with relatable examples that experimenters encounter day-in day-out. I thoroughly enjoy reading the entire book, occasionally lamenting why I did not get to read it earlier for inspirations against various challenges I've faced in my experimentation role (spoiler: the book has not been published yet back then).Written by the experts who lead the largest digital experiment-driven organisations, and reviewed by many other specialists in the field, the book is one of the must-reads for those who are interested in getting into and/or catching up with the latest developments in the field.