Schwarzkopf Color Ultime Hair Color, 5.22 Ruby Red, 1 Application - Permanent Red Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

The color is beautiful! The pics do not do it justice.Easy to mix and use. I left it on for mins for all over color. (Use rubbing alcohol if you get it on your skin)One bottle coved all my hair, and it's to the middle of my back. It dries a bit while processing. It took a good 15 minutes of rinsing to remove the color, and it still didn't run completely clear, slight orange still rinses out. (But red color always does that on me)No chemical smell at all, it doesn't sting or irritate my scalp. The after color conditioner is amazing. I used the entire tube and let sit for 5 minutes. My hair shined, and smelled so good!!! I have a perm, the color didn't damage my hair. MOST IMPORTANTLY IT COVERS GRAY HAIR 100%!!!! This is the ONLY color I've used that actually works!! I just used it, so I can't speak to how long it stays bright and shiny.This is my new hair color. It works and it works GREAT!!The color choices are awesome, their not all the dull boring colors...UPDATESo it’s been 5 weeks since I colored my hair. The color still looks vibrant and shiny. My grays are growing back in, so I’m going to use just on my roots this time.Still happy with this product. I won’t use anything but this brand.

I had bottle black hair prior to this and I did end up giving myself a few bleached highlights before using this and letting the bleach sit like 5 minutes on my roots as well so more of the purple would come out. I also used 2 boxes on different days to get the richer and more even darker purple color. I think this color is gorgeous and still decently subtle which is what I was going for! I love black hair but sometimes it feels too start for my face but this gives a softness while still being dark and moody. Its a gorgeous color and I plan to keep using it! Its definitely purple despite the raspberry color of the mixture and has a great level of velvety darkness already bottled in. Got some lunar tides dyes to upkeep the color (magic salem and plum) which I plan to try in a few weeks.

Very good color. Grabs quickly. Holds it's color a very long time. No fading.

Love this color! So shiny and vibrant, leaves my hair feeling so soft and lush.

So....I thought that this would work, as it's darker than the brown that my hair was previously colored. I have strong gray regrowth as well, and it was a few inches long, as I was waiting between colorings to let my hair detox a bit. My hair is in great condition, thick, about shoulder length. There was enough in the bottle that I had about a quarter left over. I'd recommend two bottles for longer hair. My hair brushes the tops of my shoulders and doesn't go past.My hair was brown, and I had two bleached 'chunks' in the front, one on the top layers of my hair, one as peekaboo under the top layer. They were pretty wide. I was going for a two-tone, but one that I could wear to the office. This color is a pretty brown, smoky purple on the bleached areas. Otherwise, there's only a faint sheen/no deposit at all on my brown hair.As far as gray coverage? I did the full thirty minutes and started on my roots, so that color was on my roots for a bit longer than the length. And I can't say that it covered my grays well enough that I'd use this color again. I might, just to see if it does better next time or has better coverage on the older gray strands as it layers, but I'm not sure. My 'grays' are light silver and this couldn't entirely cover them. There's obvious less deposit on the silver strands verses the browns. The good news is that because I have more gray than brown coming in, the coverage looks pretty uniform. It's just not what I wanted.On my roots, it's a nice, smoky brown, with some lighter streaks where the gray is. On my bleached areas, it's the box color and looks really pretty. Over the existing brown dye, there's pretty much nothing that's changed. So, if you've colored your hair darker, do a prebleach. You don't need to do a harsh one or to do it for long. Just lift your hair to a lighter brown/darker copper, and this should work fine on it. Don't forget to wait a couple of days between bleaching and dying and to moisturize the crap out of your hair. I recommend Perfect Hair Day for colored hair. It's extremely nourishing and worth the price to have silky soft hair after bleaching.

Only hair color I will buy I’ve been using this product for I want to say five years now it is always giving me the exact color every time perfectly done every time I do it myself at home it saves me money. The color comes out exactly how I wanted to every time it’s never failed me and it is not able to be bought in any of the stores around me and Amazon. Thank you God because you have this abilities for me to purchase this that I watch so much in need now as I’m getting older and have gray hair so thank you. Please keep supplying us because I’m gonna keep buying it. You are a 10 of 10 for me.

This color is AWESOME! It’s so bold and bright in the sun yet dark with purple in the shade. Pics just seconds apart. Three weeks in and I’m still getting compliments! Will buy again!

This hair dye is amazing it has a shade between red and violet that makes your hair look amazing