L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

Oh my gosh this is so good. It is much stronger than the other L’Oreal purple shampoo. It made my hair go from yellow to silver in one use. It’s definitely overpriced, a little itchy, and it does dry out your hair, but that’s nothing a good conditioner can’t fix.

Takes the brassiness out

Perfect product for dulling white or salt n pepper hair color!

Nice

I'm not all grey - from a distance I'm still a brunette. Up close, I'm still mostly dark. However, more recently I've noticed a brownish orangey kind of shade to my hair. I use this about twice a week and my silver stands out and the brown appears darker, almost black. In addition, it gives my hair a little body - more than it had anyway. The scent is almost not noticeable.

I bought this because it seemed like a great value for purple shampoo. The bottle ended up being smaller than expected initially. I used this on dry hair to tone it; I used about 1/3 of the bottle on my head and let it sit for an hour. The formula was thick and dark and a little went a long way. It was still pretty liquidy and got everywhere but thankfully did not stain any surfaces in my bathroom. When I washed it off it left my hair feeling incredibly dry and brittle, even as it was under running water. I followed up with my regular shampoo and conditioner to replenish the moisture in my hair. I was not impressed with the toning abilities. Some of my light blonde highlights seemed toned a nice white blonde but the majority of my dark blonde hair showed no change. I will probably now go use a regular toner and just use this shampoo to keep up with it.

So far I like it. My hair is platinum blonde and ppl can tell when I wash my hair how much brighter it turns out.

I have platinum icy white hair and this is my holy grill of purple shampoo when I want my hair a little more on the icy silvery side! I tried the purple shampoo that everyone always raves about not too long ago and all it did was stain my hair purple and it’s the worst purple shampoo I’ve ever used! That’s what I get for cheating on my perfect bottle 😩 it smells amazing and will tone your hair to perfection! Buy it!!