What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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🌟 Transform Your Tresses with L'Oreal's Superior Preference!

TIMELESS QUALITY - Trusted since 1973, L'Oreal sets the gold standard in hair color.
VERSATILE OPTIONS - From bold hues to subtle highlights, find your perfect match.
INNOVATIVE FORMULA - Combining cutting-edge technology with premium ingredients.
UNLEASH YOUR COLOR - Experience fade-defying brilliance with every application.
VIBRANCY MEETS CARE - Infused with Care Supreme Conditioner for silky, shiny results.

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color offers a rich, long-lasting color experience with over 50 shades to choose from. The kit includes a gel hair dye formula paired with a Care Supreme Conditioner featuring Shine Serum, ensuring vibrant, silky results that stand the test of time.