COLORCHARM Permanent Crème Hair Toner Free of Animal-Derived Ingredients, Parabens Free & Gluten Free 2 oz

Okay so I thought maybe if I got my hair color lifted as high as I could and left the toner on a little while longer, I could achieve an icy kinda silvery white (spoiler: I couldn’t). I mean just don’t package it and name it the way it is if that is not what will be achieved 🫠 now I did get the PERFECT platinum blonde that I would’ve lovedddd a year ago but I needed even more ice and more cool toned lol. I do have a before pic (with my crazy sectioning going on) and a pic where the back half was toned and the front half was not (I have to bleach/tone my hair in 2 parts cause I have sooooooo much hair so that 3rd pic will be after I rinsed out the first half) 4th pic is it toned and towel dried andddd then before it could dry fully I was craving the silvery white too bad and tried to throw on some weird concoction of purple conditioner/bluish dye I threw together at one point in time when I didn’t feel like buying more toner lol and sat with that on my hair too long and it was a bit uneven so some of those blonde parts still peek thru but i guess I’ll include a pic of that too? Sorry im too impulsive and impatient 🥲 but anyways if you’re aiming for platinum then YES get this it’s incredible. But if you want an icy silvery white you will be let down. Still giving 5 stars tho cause it did exactly as all the reviews were saying of people who used it for the purpose of achieving platinum and I’m just a dummy who doesn’t listen

I started with level 10 hair that had been bleached 24 hours prior. I used a 1:2 ratio of Wella T16 toner to 10 volume developer (which are the recommended instructions for the toner). I added Ion Absolute Perfection Booster Step 1 per the recommended volume. I applied the toner/developer mixture to damp hair and let it develop for 5 minutes (which is less than the 10-20 minutes of developing time recommended by Wella). I am pleased with the results, as the yellow hues were cooled down but the overall color deposit was mild, and my hair is a now a cool silvery blonde. Just what I wanted.

Love color charm. Love new packaging. Former hair model over here and after 17 years out of that industry I’ll STILL never use another professional hair color brand!!! Wella IS the best.

I’ve been using t18 forever, but I have pixie short hair, so some parts of it are more bleached over than others. T18 pulls very purple on those areas and left it uneven. This is the answer I’ve been looking for. My hair bleached out really brassy this time so I was super nervous. I used the t16 cream, and it came out perfect. Will be using from now on! Edit: unfortunately it didn’t last as long as the 18 liquid, but it was a very pretty color. I’ll keep using it.

Seems effective

Never again... I read positive reviews and gave it a try -- huge mistake. After decades of dying my hair black, I decided to move to lighter shades and used Schwartskopf blondme -- great product, my hair felt soft and silky but I forgot about the toper, and ordered it from Amazon... OMG. Never again will I use Wella. It burned everything. I had it on for 10 minutes, and my scalp is burning, my hair turned almost black again, and my hair feels rough and unmanageable. Buy professional products from a good seller! I buy it from a Canadian store.

I'm a 54 yo woman with long, fine, naturally curly 3b hair. I've been coloring it for years with Loreal Cream Permanent 9NN. My roots however, are mostly white. Not grey or silver, but very white, so even a T18 was more color than the root and I'm ready to allow the grow-out to happen. My daughter did a bleach on the mid-shaft down to get the blonde out and put an Olaplex treatment as a layer of protection. We put the toner on using 20 volume and left it a total of 40 minutes covered with a platic bag. This toner is much gentler than the liquid. It barely had a smell. I washed it with purple shampoo starting from the ends first working my way towards the roots, making sure of full saturation using cool water. I let that sit as I showered, not hurrying. After thoroughly rinsing in cool water, I gently worked a curl friendly conditioner through and finished my routine. The color came out absolutely beautiful! It's even and a true polar ice; matching my natural roots better than I could have imagined. We went to the city the next day to shop for my g-sons graduation party and I had a salon appointment for a shape-up. Everywhere we went, we were asked about my hair: whether it was my natural color or which salon I went to. My daughter was beaming as the complements came her way. She only does her and my hair as a hobby-not trained. If you're looking for a toner that's going to be gentle on your hair and come out the color you want, this is a good one. You can't hurry it, but it's worth the ending. My hair is soft and shiny. Someone asks about it everytime I go out. Most importantly, I absolutely love it and see myself going through the trouble of keeping it up.*unpaid/unsolicited review *

The toner itself is very effective, but unfortunately, I received a damaged tube, which is why I'm giving it three stars. Although the external packaging and tube appeared to be in excellent condition, when I started squeezing the toner cream out, I noticed that the last half of the cream had a different color, something I had never encountered before. It seems likely that the tube was poorly sealed at the end or may have been stored incorrectly or expired, as I couldn't find an expiration date on the packaging—there were some numbers, but they didn't resemble an expiration date. Despite this, I proceeded to use it because I urgently needed to tone my hair, and I had already begun mixing the cream with the developer. I used a 10% developer and left it on my hair for 30 minutes. The result was amazing on bleached yellow strands; however, it wasn't effective at neutralizing orange undertones.