iroiroPremium Natural Semi-Permanent Hair Color 45 Deep Blue (4oz)

It’s the most true blue I could find. Fades into an aqua which I also like. It fades for my previously red dyed hair in about a month or 8-12 washes.It doesn’t care for my roots but makes my natural brown hair a darker shade which looks purposeful. The blue sticks to the darker shade after another dying.Very happy with the results.

Works really well, color is super pigmented and stays in for a goods period of time with proper care!

This lasts SO much longer than manic panic or arctic fox. I bleached and applied it for the first time almost two months ago. It faded a little so I reapplied two weeks ago without bleaching and it looks like new. I have got many compliments. It is darker than I thought it would be but that is just fine. It is very vibrant in the sunshine. I will be trying different colors of this brand for sure.

Just to change up things I'll sometimes add blue streaks to my hair. The color is beautiful and lasts about 3 weeks. With the convenient top, I can touch up if I need without having to purchase another tube.

I started with virgin brown and grey/white hair. I left it in for an hour on my non-bleached, process free hair. It smelled great and was a mousse type texture. It did dye everything blue, but makeup wipes got it off my face and ears. Bleach took it off the counter but I haven't bleached my blue tub yet. I haven't shampoo'd yet but had to use dry shampoo because my hair looked greasy. My pillowcase survived unscathed. I would definitely buy this again. We'll see what happens after I shampoo it. I hope it lasts.

I love the shade of this color, keep in mind this shade result was putting it over a base of light green so it’s a little less vibrant probably. I don’t even know if I let it sit 30 minutes and it turned out pretty even and beautiful. It will fade pretty fast though if you don’t use cold water for showers. The front piece that’s light was achieved by mixing a tiny bit of the blue with white conditioner.

I was panicked how vibrant it was & reading the reviews on how it doesn't fade is true at least for the purple. I did thankfully read on here that you can bleach it out & it does so awesomely. I only re-blonded my dark blonde roots back to light blonde where I wanted & it turned out nice. Purple where I left the purple. Then I added the blue to my purple ends & those turned perfectly blue, but does fade after a couple washings, but I just re add the blue as needed. Have had the purple since November & it's now the end of January & it has not budged at all. :) I also love that it's vegan & smells great. A whole heck of mess to use, but great results

The color is so bright and beautiful! I love it, my friend recommended this to me and I see why.I have brown and strawberry blond hair and this looks almost like I had to bleach my hair!