Father of Spin
A**H
Great book!
Big fan of Edward Bernays' lifework -- this book details that very well.
M**I
Spin as it has begun.
One of the best reconstructions of the history of Public Relations as a professional art shaping contemporary society. Many of the developments happened after the death of Edward Bernays, have been anticipated by his ideas and experiences.
L**
Lectura interesante y quizás imprescindible aunque no siempre amena
Gran obra. Se hace a ratos un poco pesada pero nos adentra en la vida de Bernays y sus trabajos en el campo de la propaganda desde principios del siglo XX
S**D
Five Stars
Fantastic brilliant amazing superb goodExcellent book which explains many things about public relation and pertinently the advent of cigarette smoking in the USA through the inducement of advertising.
G**N
Father of Spin - great book- highly recommended
This is a book everyone should read. It is so enlightening and answers so many questions . I gave 2 programs- one to my literary group and another to my library book group. It is amazing that noone had heard of Edward Bernays. the programsreceived an overwhelmingly positive response.
