What are the ingredients?

I don’t know, but I love it, it does work.

does this contain Alcohol or just natural herbs?

RAPIDBROW Eyebrow Enhancing Serum does not contain any alcohol. The key ingredients' below is directly from the manufacture. I hope you find this helpful. Have a great weekend!!! Key Ingredients RapidBrow is formulated with Hexatein 2 Complex that consists of 6 Key Ingredients: Polypeptides, comprised of beneficial amino acids, help support more voluminous-looking appearance of brows Biotin (Pro-vitamin B7 / Vitamin H / Coenzyme R), an essential factor in maintaining healthier-looking, more youthful brows Panthenol (Vitamin B5) helps nourish and condition the brow hair, improving the overall appearance of brows Keratin, a building block of hair, helps boost the protein structure and enhance healthier-looking appearance of brows Apple Fruit Cell Extract, a revolutionary anti-aging ingredient from fruit cells of a rare Swiss apple, helps rejuvenate the youthful appearance of brows Sweet Almond Extract, a rich emollient, helps add shine, sheen and softness to brow hair

Is it permanent? Or do you have to keep using it?

You have to keep using it. 1 tube last about 2 months. It took about 4 weeks to notice my eye lashes were getting longer. I’ve been using it for about 3 months. I really like the results. It’s affordable through amazon but not at altas. It was 50 dollars at altas.