COLOR WOWCult Favorite Firm + Flexible Hairspray – Lightweight spray with all day hold | Humidity resistance | Heat + UV protection | non stiff, non sticky | Brushable | Non yellowing

Due to the cost, I delayed purchasing this hairspray until I saw it on sale. Now that I have used it I wish I had purchased it long ago. My hair stylist has been using it for a while. Using it helps maintain my hair style all day. Weather -high humidity, rain, wind etc all have adverse effects on my hair style. My hair would look perfect at home, but going out & getting in the car, driving to my destination- and going in- it would look like I had done nothing to my hair instead of the 30 or more minutes spent styling it. Frustrating at the least, infuriating at most! Using this hairspray lightly has made my efforts in stylish my hair - worth it because the hairspray holds the style and my hair looks great! I wish I would have purchased this sooner! I blamed my styling techniques on why my hairstyle didn’t hold- but instead I was missing a key step! This hairspray holds the style without being stiff & looking natural. It’s even brushable ( when the wind is blowing very strong) and my styling holds! I always hated hairspray because it was stiff & inflexible. This hairspray is a miracle- soft flexible hold- so your hair looks nice all day! Highly recommend. WOW products are amazing.

TikTok viral!! Gives volume and hold to any style. Will be repurchasing!!

love the volume and how it holds without making hair stiff

I like the product, but the sprayer doesn’t work and I bought it twice and both times it did not work. I don’t understand what’s going on, but that needs to be fixed.

I'm an event planner and my wedding did not have a place to get ready or a place for touchups so I purchased this in hopes that it would help with humidity and allow me the opportunity to still do my hair before the ceremony since it was advertised as "not stiff and brushable." I used this along with their root boost early in the morning and went to take my hair down right before the wedding to find that my hair was STUCK in place! It looked like my hair was still in the ponytail and it was crunchy and stiff! It looked so horrible and if that stuck in place wasn't bad enough, I had little fly aways that stood straight out along my face and since we were on location with NO electricity there was NO place for me to plug in a curling iron to calm the storm .. As my husband came to check on me, I immediately broke into tears b/c I looked absolutely unprofessional/horrible with no time to do anything and ended up putting it back in a ponytail with the little flyaway sticking straight out. I was so embarrassed and felt ugly, I actually avoided pictures the whole night with my bride & groom which was heart aching b/c they were also really good friends, and I will never get a do over! I tried to return this item but was told its nonreturnable, so I decided to submit this review in hopes to protect other brides and event planners from this same experience.

Nice texture without stiff sticky residue

The hairspray top was broken and in pieces when delivered. The nozzle appears to work but I’m concerned it will dry out without the top.

WOW is exactly what I was looking for. Flexible hair spray.