Advertising in a Digital Age: Best Practices & Tips for Paid Search and Social Media Advertising Paperback – Import, 5 October 2012

Good information here, but the overall writing within this book is average. There is no hardcore theory here, just some pointers if you want to start your advertising efforts in various digital platforms.

Es genial, funciona muy bien y es el complemento ideal para amenizar las fiestas junto con un photocall y algo de atrezzo :)

While no expert, I thought I knew a thing or two about online marketing. This book showed me that a thing or two was pretty much all I knew. I am so impressed! The subtitle states this is a "Beginner's Guide to Online Promotion". I will agree that the first 15% is a "beginner's guide". After that, this author takes online advertising education to a whole new level. This is a great book for beginners and experienced marketers alike.After the Introduction, the author delves into the many types of online advertising in a way that is well-rounded, interesting, not-too-little, and not-too-much. She provides information about targeting advertising to the right market; metrics; AdWords; social media advertising on Twitter, Facebook, YouTube, and LinkedIn; and then discusses affiliate marketing.I have purchased several books on AdWords that I just couldn't get through. I've spent time on the phone with an AdWords rep trying to get my head around sitelink extension and display network options for my clients. This author presented the information in sizable chunks that made it understandable, helpful, easy, and doable.Similarly, the sections on social media are presented in solid, well-organized, sizable chunks that make incorporating and using the information much more easy than other sources I've read. Affiliate marketing is the topic I knew the most about in this book, and still, I learned quite a bit about options I've not pursued or thought about and more about how to improve both my own and my clients' websites.I've not read Gabriela Taylor before, and I will quickly be reading more of her books. I highly recommend this book to both beginners and seasoned marketers. We all have blind spots and areas that can be improved, and the information in this book is so wonderfully-organized and well-presented that it is my new first choice as an online marketing guide. Nor would I hesitate to hire this woman or recommend her as a consultant to people who are serious about ramping up their online marketing efforts. She obviously knows what she is talking about and can present her ideas and knowledge in a clear, concise, and easy-to-read and understand way. She never talks down to her reader and keeps the tone informative and engaging. Highly recommended!

I find myself constantly looking up these types of books, as I am currently launching a website and I'm looking for ways to promote and consequently drive traffic to it. In this book, Gabriela explains not only the different types of ads, such as search ads (often called Adwords), on-site sponsorship or social media ads but also the different targeting methods such as behavioral or real-time targeting. All in all I am VERY HAPPY with my purchase and although it will still take some time to implement all the steps in this book, I highly recommend it!Five out of five for this excellent guide!

Nothing overly academic. This text Provides a quick but relevant and up to date summary of digital advertising strategies. If you are looking for a in depth study this might not be sufficient, However it works well as a QuickStart guide.