Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

Luke Sullivan is one of the best copywriters out there and this book will reveal many of his secrets to making ads that don't suck. Probably the best resource for a young creative (especially copywriters) in the process of putting a portfolio together. This is a book that I always find myself going back to time and time again. In Luke Sullivan's own words, this book will teach you to make ads "that don't suck." Not only are the lessons in the book priceless but Sullivan is such a great writer that it is entertaining the whole way through. Put simply, Hey Whipple will help you make great ads, as well as teach you some lessons that you can't learn in school. Even though all the lessons in the book are pretty timeless, Sullivan has done a good job of keeping up with some of the more recent trends and covering them with each new edition of the book. This book is such a must read for writers that if I was interviewing a copywriter who hadn't read it yet, I would give them a copy and tell them to come back when they are finished.

Some very fine thoughts on the advertising and creative marketing business. Might have been a little bit better if the author weren't trying to be so "cute" as well as informative. I was looking for a little more serious introspection and the sort of academic guidance I would give my advertising design students. Nonetheless, it's quite readbale and provides some wickedly irreverent insights to a crazy business.

the mispunctuation at the bottom of page 208 disturbed me, but i somehow managed to put that behind me and finish this wonderful book! i'm new in the ad business, and i bought luke sullivan's book because of the good reviews that i found online. i was amazed to find that it was, truly, a riveting book! the focus of this read is not on mr. whipple (thankfully), but on the subtitle "A Guide to Creating Great Advertising". i do, though, share his view of mr. whipple, having grown up on teevee and also being annoyed by those stupid (yet effective) charmin ads. anyway, by reading through this great book, i believe that i have learned a ton of good stuff; stuff that i plan to use as i begin my own agency. sullivan writes on several aspects of the ad biz, ranging from radio and teevee, presenting your work, how to get into the business, day-to-day business, and explaining some of the great ad campaigns over the past many years. "Hey Whipple" is wonderfully entertaining and enlightening, and should be read by novices (like me) and anyone interested in the field of advertising. i hope one day to meet mr. sullivan, as it appears that we share, at the least, a love of great advertising and a sense of humor. speaking of humor, this has got to be one of the funniest educational books ever written. kudos to you, mr. sullivan, and thank you for sharing your awesome insight with the rest of us!

Sullivan's "Whipple" threw me headfirst into the world of advertising with little to no prior knowledge. Currently studying copywriting, this book was recommended to me to help me grasp the larger scope of the advertising business. The book takes a light-hearted approach to the advertising industry, full of jokes and insider info from the author, who has worked in the agency world for quite some time. Sullivan not only helps you understand how to break in but also gives you insider information from his years of experience and helps newcomers plan the best portfolio possible. He uses lots of quotes from colleagues and lots of examples of both good and bad advertisements and walks readers through the process of both dissecting and rebuilding them. This is a great book for anyone interested in advertising or curious about it's inner workings. I genuinely feel like this book could be enjoyed by anyone even without a deep interest in the agency world.

This book was a great read. The author did a great job keeping me from putting the book down for very long. The information was helpful, especially for someone that needed a refresher on marketing. The examples in the book were detailed and went well with the subject matter. It was a fun book to read.

This often amusing, seemingly quite honest, and occasionally irreverent book takes a good look at what its like to be on the agency side of "advertising". I use quotes as what is advertising has changed dramatically over time. The book has been written from the point of view of a long term creative speaking to a new creative, or someone interested in pursuing the field. I am neither of those descriptions. How I found the book useful and insightful was understanding more of the perspective of the creatives I have worked with in the past and look forward to working with in the future. By understanding more about how they think - which this book does a good job of exposing - I hope to provide better direction to improve the creative we work on together. for this use, I think the book is well done. for the target it was written for, I am less clear!

Corporate literature. Imagine any random salesperson's LinkedIn profile, but as an entire book. You will learn the same amount about advertising from this book as you will from Mad Men; I'd just watch Mad Men...

Hey Whipple, Squeeze This is a great book that gives practical advice on creating good advertising in different media and coming up with big honkin' ideas. It is a great supplement to advertising coursework or for straight newbies. The first half of the book is packed with sage tips on making good ads and the last half, my favorite half, is filled with career advice and hilarious stories of what to expect working in AdLand.

This book is basically my 3 year advertising course (minus £35,000 a year) in 352 lovely little pages. Brilliantly written an essential buy for anyone wanting to do anything in advertising.

As an introduction to writing copy, this book has been invaluable for me and my career choices. An art director at a prestigous firm reccomended that I brush up on this material before sitting down with him for an informational interview, and he was right to. Not only is this valuable to advertising writers, but any one looking to engage the public in more meaningful, exciting, and creative ways. If you are ever in the process of making an advertisement of any kind, even craigslist, give Hey Whipple! a quick read.

First half of the book full of great practical advice for anyone needing to write advertising copy. The rest is just for agency and big account types. If this isn't you its still worth while for the first half alone.

Interested in the ad game? Just starting out? Then read this book. It's simply the best book on making your way as an advertising 'creative', ever.