Full description not available
S**E
Text Book
Yep this is a text book in-disguise. Dry and complex about things that are already known. This books favorite words are 'economy of sale'. I have made it through the 5th chapter still trying to figure out what this has to do with today's media. There is a lot of fluff about what economics are and very little about the theory I bought the book for. This is a tough read if there no Professor assigning it.
E**.
Boring as hell
Boring as hell. No good examples to help understand the theory
A**R
Four Stars
It is fine,
A**R
Five Stars
perfect
