IT Cosmetics CC+ Cream - Natural Full Coverage Foundation With SPF 50+, Color Corrector & Anti-Aging Hydrating Serum, Hyaluronic Acid + Peptides, Lightweight Up To 24H Wear, All Skin Types

This CC+ full-coverage foundation is amazing—glowy, hydrating, anti-aging, and includes sunscreen, all in one. I have been using it since 2022 and love it. It’s light, gives natural glow, and goes on smoothly over moisturizer and primer. It lasts long and works well in any season. I’ve bought both full and travel sizes.

I have worn this for a couple days and I love this product. It has a really great coverage and covers up all of my hyper pigmentation. It also doesn’t feel too light. It lost the entire day and doesn’t look kicking. There is a pretty good amount on the tube, but I could see myself using it up pretty quickly. I like that the tube is a soft bottle so it doesn’t take a lot of space and it’s easy to get product out.

This IT foundation/CC cream is the easiest, most reliable, flexible foundation I've ever used. You can use just a dab to even out skin for a no-makeup look or apply more heavily for medium to full coverage that doesn't look too heavy. I have red zones, broken capillaries and large pores in areas, and this foundation blends well with my moisturizers to blur and cover those inconsistencies to the degree that I want. I used to use the illuminating version but found that this formula downplays lines and course texture of my aging skin much better than that the illuminating version. I have fairly light skin with green undertones and red patches. I honestly think this foundation blends better to match skin tone than any other I've tried. The Fair color gives me just a touch of color without going too yellow/orange as it sits on my acidic skin. Love.

I fully expected to receive the new packaging version of this makeup since that was the picture shown on Amazon. It does have an exp date listed of 11/26 on the box so it’s not a question of freshness or quality, however that’s why I removed a star because the listing implied this was the new packaging. Anyhow, I love the formula and I do enjoy that I can get it on Amazon on subscription. In case you haven’t used it before it’s a complete one step cc cream but acts as a full coverage foundation and can be layered for more coverage as needed. Will cover redness, blue veins, pimple, melasma on my neck and NEVER breaks me out. You can use the famous black sponge, sometimes I use a bk brush but I find that applying with my fingers then blending works best for me. Medium is my shade and it’s super forgiving!! It’s hydrating and I love the luminous look. I’m a little on the dry side but I use my creams before applying. I found recently that it pairs well with their new concealer and since I hate setting with powder a little UD eyelid primer keeps my mascara and eyeliner from spotting the eyelid or running underneath. This is a very hydrating formula.

Once I found my shade, it worked like magic to cover my red cheeks. I use so much less of this foundation than others because the coverage is so good! Highly highly recommend! Desert island product for sure! Tip: Squeeze a small amount onto your hand. Dip your foundation brush into the product then onto your skin. You may not need as much as you think

Get your perfect color match from IT website. They do it based on the brand and color you were wearing before. This foundation is very good coverage with using just a small amount. I'm 62 and it does well with my wrinkles. It is not oily , the color match is perfect, its not sticky and a great value for the money because you only use a small amount. Make sure to get the setting powder for a finished look. Best I have ever used! You are well covered but don't look like your wearing makeup! There is no smell and the size you get is a large amount.

I ordered the travel version of this shade and brand of CC Cream and feel in love with it!!! Yes, it is on the expensive side, but there are deals off and on for this product on Amazon, so I waited for a limited time sale and got my product for a great price! A little bit of this product goes a long way!!! The texture is thick yet it goes onto my skin seamlessly and feels like a second skin! It doesn't feel heavy on my face!!! It's extremely effective at covering up most of my blemishes and imperfections on the first thin layer applied which is impressive! It is greasy feeling at all, and it dries/absorbs into my skin fast. The size of this bottle is sleak and long! There is a good amount of product inside the bottle and I love how the pump is on the bottom so its easier to use up all the product and not waste any!!! I'm very happy with my purchase!!! It matches my skin tone perfectly!!!

As a 58 year old, with dry aged skin, I want to see other 50+ women using this product in the Ad and not 20, 30 or 40 year olds. So, as a mature woman with many fine wrinkles, some caverns, and jowls that rival 'droopy dog', here's my review: ❌️Expensive for the amount, which wouldn't be as problematic if it worked. ❌️Sits in fine lines ❌️Coverage is medium but I suppose if you layer it, it might be full coverage although it also might look chalky ❌️Color match is okay, although I feel it makes me look a little too pale and cakey ❌️Not dewy, very flat ✅️Very little is needed to cover face ✅️Creamy feel ✅️Little to no scent ✅️Good for a matte finish ✅️Good for 30-40s IMO more so than 50+ ✅️Not greasy ✅️Good for combo or dryer skin Overall, its okay. Will I buy it again? No. Ill try Clinique or another brand for similar price. **In photos, I show skin with NO makeup and only my moisturizer and a primer. 2nd photo is the amount I used for half my face Last photo is half my face covered with 1 layer of foundation and nothing else.