Made in Future: A Story of Marketing, Me

"Made in Future" by Prashant Kumar is an indispensable guide for anyone navigating the dynamic landscape of marketing. Kumar's deep expertise shines through as he demystifies the intricacies of this ever-evolving field. This book provides invaluable insights and practical tips that are essential for success in today's digital age. Whether you're a seasoned marketer or a novice looking to dive into the digital realm, "Made in Future" is your compass for navigating the complexities of online marketing with confidence and vision.

Brilliant book. Loved reading it... I am sure this is going to be a very valuable asset for both Marketers as well as Management Consultants. It is well laid out and would take you to the future of the marketing landscape along with the transformative role of media, content and influencers.Must read for anyone who wants to go fast forward in the time machine to know about the future of successful Marketing Strategies...

Indeed a story of marketing, media, & content for our times. It’s a high-value book for people involved into understanding businesses, media houses, online and offline marketing, and much more. However, the book is a treasure for marketing professionals, as like other fields are changing, so the marketing landscape is bound to change.The book’s language, analogy, graphs, charts – is all class, of international standard. Prashant has delivered very important lessons and tricks using simple language, with relevant examples, yet the field-jargons are rampant. Otherwise it is a way useful book. The core theme of the book is to bring disruptions of the marketing into limelight along with data and ever-evolving technology.The author posits that the traditional approach of marketing is no longer available due to excessive data mediated aspects like ML, AI, and so on. Also, technology has played a major role in changing the markets like the advent of marketplaces and social media platforms.The first chapter sheds light on types of marketplaces. Prashant explained them lucidly as per the segmentation such as utility, sensorial, spontaneous, and relationship. All chapters are beyond definitions, the marketplace insights will equip any e-commerce entrepreneur with right sense of information, and it’ll help them in understanding their target audience and formulating business strategies, as one cannot sell anything in any marketplace.It’s a useful book to understand markets, marketplaces actors, brand positioning, and social media measurement, creativity, and much more. The biggest USP of the book is that you can identify yourself with respect to the market. It’s an eye-opener sort of book, and a must read for new, budding, and all types of entrepreneurs.

My Father, a retired History Professor, started going through the book. First few pages, he said choice of words is amazing, and has liked author's control over language. Few more pages, he said, a must read for all corporate persons. Few more pages and now, he is recommending this book to everyone irrespective of one's profession. Such a nice book to read.

Made In Future is a must read for every sales & marketing professional. It’s amazing how the author has created a bridge between old school and new age marketing. Also he has shared a lot of his personal experiences for Marketing. Strongly recommend."The future ain’t what it used to be."

This book shows you how marketing strategy will be influenced by the metaverse and other phenomena in the years to come. So if you are curious to know what marketing will look like in the future, set your presumptions aside and pick this book up today.

Brilliant insights on every challenge marketers face.In depth coverage of digital marketing and changing business landscape, that too presented in very engaging way with relevant frameworks and examples.Very contemporary and future oriented thoughts; truly justifies its title “Made in Future”

Content is below average and very tough to read the entire book

Mike Tyson, when asked by a reporter whether he was worried about Evander Holyfield’s fight plan, answered: “Everyone has a plan until they get punched in the mouth.” Evander could not have foreseen his ear being bitten off by Iron Mike.I loved this quote which Prashant uses aptly to describe the need for course correction in a marketing environment where user experiences act like feedback loops on steroids.This book is not about the future. It is about the NOW .Prashant does not pretend to be marketing’s answer to Nostradamus. He is a pragmatist rooted firmly in the marketing reality which is unraveling far quicker than expected.He presents a compelling and absorbing case to live, plan and operate with a healthy cynicism of the pervasive and persuasive nature of the digital math you are confronted with from the omnipresent global giant platforms.Made in Future expertly navigates you through the newfangled marketing algorithms with clear and concise diagrams and illustrations. These diagrams and illustrations cut through the business verbiage, and are immensely enlightening.Both marketing students and seasoned practitioners will find them a precious gift – wrapped wonderfully with cogent explanations.The writer skilfully navigates the marketing slaloms and speed bumps with due recognition of the S curve one will face with the disruptive nature of business cycles.He draws on his considerable knowledge and experience to paint a kaleidoscope of realities and challenges for brands with highly relatable examples you either know of, experienced first hand or wished you had known more about.Navigating the future is one of the greatest challenges our species faces.We live in exciting times where the future is so uncertain, so malleable that brand owners and organisations are caught off-guard, breathless with just keeping up. Where operating at a meso-level constantly overtakes anything that is transformative because of the unpredictable nature of product life cycles. It’s no wonder that the career life-span of Marketing Directors is shortening year on year.We human beings have yielded to our own complacencies and become self indulgent with our insatiable yearning for the next best thing.Made in Future drops you in the midst of the action of digital transformation, enriched data and evolutionary technology searching for creative liberalism. A world where virtual avatars commune, connect, communicate and conduct commerce.Prashant is a contemporary marketing yogi with a penchant for descriptive vocabulary. This lends a literary feel to the unforgiving, unrelenting, hard-edged discipline of marketingThe book will lead you to think, live, create in the present before you you can find fulfilment in the future. Whether you are a CEO, an MBA student, a brand-owner, an entrepreneur, a start-up founder, or, a marketing director caught in the rabbit hole of endless promotions and indistinctive creativity – Made in Future will be a welcome tonic to improve or revitalise your business.I haven’t come across a business or marketing book recently which I enjoyed reading or learning from as much as Made in Future.May you live all the days of your life.

An amazing read about Brand, Data in metaverse & future of marketing by none other than Brandmaster himself. A nicely articulated journey and well comprehended experience. A must read for people in field of media, marketing & advertising.