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Pharmaceutical Marketing: .: 9781449697990: Medicine & Health Science Books @ desertcart.com Review: Good Intro to Pharma Marketing in the US - I recently switched industries into pharma marketing. I found this a good, broad-brushstrokes overview of the processes involved in current pharma marketing. Review: Five Stars - Excellent insight but almost all chapters are telling facts and overview , not telling most used strategies in details and how to build a strategy from author perspective and experience
| Best Sellers Rank | #4,928,307 in Books ( See Top 100 in Books ) #633 in Pharmacy (Books) #1,446 in Pharmacies |
| Customer Reviews | 4.0 4.0 out of 5 stars (12) |
| Dimensions | 6 x 0.75 x 9.25 inches |
| Edition | 1st |
| ISBN-10 | 1449697992 |
| ISBN-13 | 978-1449697990 |
| Item Weight | 14.7 ounces |
| Language | English |
| Print length | 282 pages |
| Publication date | February 26, 2013 |
| Publisher | Jones & Bartlett Learning |
N**M
Good Intro to Pharma Marketing in the US
I recently switched industries into pharma marketing. I found this a good, broad-brushstrokes overview of the processes involved in current pharma marketing.
A**N
Five Stars
Excellent insight but almost all chapters are telling facts and overview , not telling most used strategies in details and how to build a strategy from author perspective and experience
C**G
it is great
i like what i learned from this book so far, the way it is written and organized, the cases it shares
V**V
like the majority of texts with the same title
I have taken a lot of insights from this text. It's not the mere adaptation of marketing to lifescience, like the majority of texts with the same title. I heartily recommend "Pharmaceutical Marketing".
M**T
Great overview of the subject
Great book! We used it in my Pharmaceutical Marketing class (go figure) in pharmacy school. Well-written, well organized, and lots of real-life examples to illustrate every point. Highly recommended.
V**V
very interesting and useful, since it is not the mere adaptation of the classic marketing to the life science (like the majority of books with the same title).