Why We Do What We Do: Understanding Our Brain to Get the Best Out of Ourselves and Others

Molto interessante e ben scritto

This book is not just about the brain, it’s for the brain: designed and crafted to be easy on both eye and mind.You can either enjoy the guided tour or visit exhibits in any order you like, knowing a steward is always at hand, in the form of reference signposts and reminders, to point the way, should you feel the need to check out a quick point of interest at another exhibit.The book has its own active intelligence, quietly planting nuggets of knowledge and wisdom in your mind that you’ll then find yourself involuntarily dropping into conversations.The real eye-opener, that’s presented in such an easily digestible way, is the sheer volume of knowledge there is about the organ encased within our skulls – and, overall, it gives us an invaluable perspective of ourselves.

I wish that I was able to read and refer to ‘Why We Do What We Do’ whilst carrying out my MSc research. Dr Boschi explains the principles of neuroscience in a format that is both engaging and easy to understand.At the end of each chapter, Dr Boschi provides some real-life case studies and research examples for each concept, which really helps you to practically apply the learning. And of course stick in your memory more effectively!I highly recommend this book, and hope that it becomes part of the recommended reading list for strategy, leadership, marketing and neuroscience university courses soon.

I bought this book because it looked interesting and I thought that I might learn something.Indeed I did!All the answers to my questions about why I felt that I had inexplicably changed my personality were there on the pages......I couldn’t believe it!Dr Boschi has written this book so that a layman such as myself can easily understand it.She is a Genius.......if more people read it we would have a lot less Mental Health problems.Understanding is the key to the cure.

Amazing author and very easy to read. Lots of tips and understanding. Am recommending to all friends. It really helps understand the brain in lockdown.