International Marketing

Thanks

Had to read it for a class and it’s nice, explains well but it’s very basic. I would recommend for a beginner

Good as described!

"International Marketing" by Daniel W. Baack, Barbara Czarnecka, and Donald E. Baack is a cohesive textbook on the subject of International Marketing. It covers the widest range possible in an easy to read and follow manner. I like the color coding per section. Also, the paper quality is fantastic. The paper quality makes the print and graphics crisp and readable. I like the flow from section to section. For example, part 1 starts with an introduction that doesn't go overlong and then segues to culture which isn't shortchanged then to global integration and so on. It makes for good transitioning that builds from the previous chapter. Again, this textbook is cohesive and concise in its presentation.

This is an easy to read text that isn't at all dry or stuffy. It provides a solid base of understanding the differences between domestic and international trade, then examines those factors in depth, with case studies and situations that young adult readers will recognize. Students will gain a much wider appreciation of barriers to trade, governing bodies, cultural differences and more. The book makes good use of graphic elements to help organize content, and there's plenty of charts, graphs, pictures and illustration to focus attention on especially important information. It's average thickness, but not unweildy or heavy.