The Marketing Plan Handbook
A**5
New book on Marketing
I ordered this to help me brush on marketing. The book was good and had good information in it.
A**N
Not What I Expected
I have had a previous book somewhat similar to this - I should have taken note of the other low review with the warning - not what I expected....... So true. Caveat emptor.... I think its the title Handbook as it infers literally so much. It's not all that bad, it's just very thin so to speak. Roughly 10mm. Again - not disparaging the content - just in no way met my expectations.
M**L
It is the marketing handbook
It helps to putting it all together and connect the dots.
K**N
Not sold as described
See picture... this product is not as described
