Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

It should come as no surprise that the DBB book is very well designed and presented. It's beautiful. But just like Branding itself, there has to be some substantial defendable underlying value first, only then does a great branding performs very well.I doubt that I represent the intended customer since I develop strategy tools myself and purchased the DBB book for research purposes. I started reading the book and was prepared to be overwhelmed with tons of tools that will add noise instead of clarity... a typical magazine reading experience. I was totally wrong!The book was surprisingly well balanced not overwhelming. I am an advocate of visuals especially when they add value by simplifying, explaining, and drawing the eyes attention... but maybe it was a tad more distracting that it should've been in some instances. The value of the visuals while explaining the tools, process, concepts, & interviews were spot on, but less so with the whiteboard doodle explainer style. That only makes sense to me in video format. the flow and substance were commendable though.Overall, a great manual and process that points to great tools, just I would recommend using those you need only in order to avoid being overwhelmed. The only thing this book lacks is a better marketing of its original work, the footers indicate that some of the tools were created by the authors. These original works should be celebrated more prominently. Other than that, fix the typos but overall, great job!

Finally! One book that brings together all of the amazing tools that we need to create better businesses, run better meetings and build better futures. Lisa and her co-authors have compiled a fantastic resource guide that is not only beautifully designed but also puts everything you need right at your finger tips -- with fast passes, checklists, tips, and guidelines for every step of your design journey. Their double-loop landscape lays out the entire process to follow to build your team, establish your point of view, understand your customer's world, ideate, prototype and then scale and validate your ideas. If every company, non-profit and community used this book, we'd have a lot more happy customers, clients and community members the world over. Get started today - buy this book! I'm sure you'll love it as much as I do.

This book is designed as a simple and intuitive guide to help you put into use the best tools and processes to design a product, service or business. Their double loop process diagram outlines the design steps and each is clearly explained with many new canvases and examples to help you put the ideas to work for you. I really like how they have included the best work of numerous thought leaders in each section. This is my go to reference book for designing and validating new business ideas.

I think this is an excellent reference for tools and techniques to have innovative business discussions. I would highly recommend to any consultant or business person who facilities workshops. The companion website is also very helpful.I gave it 4 stars instead of 5 because I would have liked to see more examples canvases filled in with real data.

It is so visually appealing! The tone is very approachable without being so casual that it causing a lack of credibility. This would be something I would highly recommend for anyone thinking of starting a business to save time and money on your idea. (Validate validate validate!). I could also see this of value for those in an established business that is starting to show some slowing in revenue or has an appetite to make fundamental changes to their company DNA and the way they do business.

I am a Design Strategist that works with clients on strategic planning and business model innovation. I constantly reach for my "Business Model Generation" and "Value Proposition Design" books for ideas and guidance and "Design A Better Business" has proved equally valuable. This book gives me and my team practical tools (such as the Value Proposition Canvas) and exercises (such as Sketching A Prototype) for projects. This book also centers my thinking on business and understanding customers every time that I pick it up. I highly recommend this book if you are looking for a practical business and innovation toolkit to guide your work.

Design a better business leads the way to the innovation of your business model. It starts with the right mindset, delivers the tools for design and the skills you need to really create something new. We have practiced the tools in this book for four years now and all the companies we have worked with have underwritten the value of designing better business. The book offers the double loop to follow the right steps (again). If you want to stay on top, design a better business. Do it now.

I purchased this book because it looked interesting. I had not seen a book written for business in quite this way before. It looks and reads like a graphic novel, not a dry business strategy book. The book is beautifully written and wonderfully illustrated. It is easy to read and understand. It is truly a book written for business in the 21st century!

Gran libro

Um livro bastante didátio e que auxilia na atualização do leitor com relação a práticas de design e estratégias de cocriação de novos negócios, projetos, iniciativas. Infelizmente no Brasil só temos disponível o conteúdo em inglês. O site de templates que o autor disponibiliza é ótimo também.

Great set of information and tools for organizations that are looking to do things better for their business or for those who are asked to help others solve business problems.

Informative ! Lucid explanation !

Fantastic informative book for anyone interested in business design at any level. I have applied the tools within to great affect, I would highly recommend!