The Upstream Model: Hidden Secrets to Building a Massive Referral Business While Crushing Big Tech Competitors Paperback – December 23, 2020

I really enjoyed this read, which is loaded with personal stories to illustrate not just the core ideas, but how they were developed. Most people won't go upstream in such a thoughtful, intentional, and helpful way, making this model even more valuable. In my experience the approach to business offered here isn't just more fruitful, it's also more satisfying. This is a smart model that gives you what you want by giving your stakeholders what they need.

This book has so many great ideas! A totally new path to getting referrals, which of course leads to more clients. Justin teaches this in a way that's easy to understand and implement. I'm always looking for ways to grow myself, a lot of business and personal development books are filled only with bumper sticker sayings, those are slightly motivational but without real substance. This book gives you motivation AND tools to put what you've learned into motion. I highly recommend The Upstream Model!

If you are a sales professional or business owner looking to build a successful company and/or career, this book is a must-read. The author lays out the compelling case for focusing on a small group of people who are able to refer you tons of business. This is in contrast to the strategy that most sales folks employ of trying to work with hundreds, if not thousands, of individual clients. This is a short, to-the-point book with tons of great, easy-to-implement ideas.

8 years ago I started a host beneficiary mastermind.I used a similar approach taught in this book. It's become my main client audition method til this day.This works.

As an account executive, client relationships are crucial to growing and maintaining my business. Justin's book came in time as I was "blindsided" by a disruptor, instead of mourning the loss of business I decided to get strategic and look at the bigger picture; what opportunities have I been overlooking by not looking upstream?

This concept is fantastic - reading this has caused a jumpstart to thinking in a bigger way on how to approach my business. Great Read! Working on implementation now.

This model is perfect for the way I want to do business. Can't wait to get started. Thank you Justin for this book.

Justin makes some great points and lays out the framework for the Upstream Model in a very digestible way. It’s a quick and fun read.