IROIRO Premium Natural Semi-Permanent Hair Color 20 Iro Purple(4oz) by Iroiro

Q: How is this considered organic?? So many chemicals on the list plus fragrance

Hello, We will be happy to explain in details if you can specifically point out chemicals you are referring to. Iroiro is proud to say our main ingredient is organic coconut oil. Our preservative is plant derived and natural. Even our fragrance is derived from natural yuzu-cranberries. Unlike other brand of semi-permanent hair colors in the market, Iroiro does not contain petroleum based chemicals, artificial fragrance, synthetic preservative or other harmful chemicals.

Q: How do you avoid the after staining of towels and clothing? I have kenra and it faded way too fast so I will use this for my touch ups.

I have a towel I use specifically for drying my hair and I don't care if it gets color on it. I also use a satin pillowcase and what little color does transfer eventually comes out after washing. Give me a thumbs up if this helps!!!

Q: I have a dirty blondeish brown color, will it work? also if i dilude it with conditioner will it be periwinkle/lavander color? and will it stick?

Hi! You will most likely need to bleach your hair before applying iroiro to achieve the best result, especially if you are applying pastel colors(level 10+). Yes you can mix iroiro color with conditioner to create periwinkle/lavender, however make sure the conditioner does not contain sulfate. We do recommend using iroiro color liberator to dilute color. Please make sure to mix color into conditioner or color liberator when diluting color. Iroiro colors are so pigmented, you probably need to mix only few drops of color(2-6%) into conditioner or color liberator.

Q: How would this work over hair that has been previously dyed with both salon and drug store box color?

Assuming you bleach your hair before for the most vibrant colors, I think it will be fine. I've only ever dyed my own hair for years, and this color usually applys very well for me and holds the color well. You can dye it without bleaching but this color will probably turn out very dark if you don't. I've never had a problem using