AcureUltra Hydrating Shampoo - Moisturizing Shampoo for Women & Men, Moisturize and Soften Fine, Dry, Damaged, Color Treated Hair & Scalp w/Argan Oil, Vegan, Paraben Free, Sulfate Free - 8 fl oz

I live in a rather cold climate, so when winter comes, the skin on my scalp starts to become dry. Besides the discomfort and unpleasant sensations, it’s simply not healthy. So, I needed a shampoo that gently cleanses, doesn’t dry out my hair, and helps maintain its health. Additionally, I love when a product is made only with natural ingredients, as harsh chemical agents can worsen the situation.This shampoo is based on a 100% vegan formula. It contains pumpkin and argan oil, making it rich in omega fatty acids. Following the now-established tradition, the product is sulfate-free and silicone-free, which I believe makes it an excellent choice for daily use. However, I’ll note right away that the 8-ounce bottle at this price point is not exactly cheap.From the very first use, the shampoo pleasantly surprised me with its scent. It reminds me of almond extract or freshly baked croissants, making the hair-washing process even more enjoyable. Despite the absence of surfactants, the shampoo lathers very easily.I’ve been using this shampoo consistently, and after quite some time, I can confidently say that the skin on my scalp has become less dry, the flakiness has disappeared, and my hair looks much healthier. What I especially like is that the product doesn’t weigh down my hair, even with daily use. My hair has also become noticeably softer.This shampoo perfectly meets my needs. It gently cleanses, doesn’t irritate the scalp, has a pleasant scent, and features a natural composition. Highly recommended!

We have been loving Acure! We wanted to find a clean, non toxic shampoo that would work for our whole family. My husband uses this shampoo, it is great for everyday use and if you have thick course hair. The shampoo is hydrating, smells amazing and leaves your hair shiny! For girls with long hair, who might not wash your hair everyday, you do need to wash your hair twice to make sure your hair is not greasy.

I’ve been using this product for a year now and my hair has never felt more healthier because of it! It doesn’t have the harmful chemicals that most other shampoos do so it leaves my hair feeling nice and silky after a wash.

I will say that I love the smell and probably will be ordering more. However this has very little lather and find myself having to use more than traditional shampoo, so I'm not sure I am getting the "benefit" of the mold surfactant.

Clean hair products can be extremely pricey. This isn't perfect but it's good enough for the price. I wish there was no smell although it does smell good. My scalp feels very clean when I use this and I love following it up with the conditioner from the same line

I looove this Acure shampoo! It works perfectly for cleaning my hair - you have to work a little for it to lather but I assume that’s only because it’s more natural and not filled with any of the extra stuff other shampoos have…and the scent is amazing!

Overall good product but did not work well with my hair. Smells great don’t need a lot of product. Left my hair with a weird texture unfortunately.

Perfect hydrating shampoo for fine hair. Usually the hydrating shampoos weigh my hair down and leave it feeling greasy afterwords. This shampoo and conditioner does not! It works great, smells good, and lasts a reasonable amount of time also.