The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs 1st Edition

I approached this book completely new to Jobs to be Done, and now that I'm most of the way through, I not only feel well-versed in the framework, but I've already put it into practice in a research project aimed at understanding what users are trying to accomplish on a platform.The first chapters outline the research methodology and then connect it to business strategy. That's where it hooked me: seeing clearly how this approach might point a business in the direction of growth. From there, we get a rigorous guide to the Jobs to be Done interview (plus other approaches developed by JTBD practitioners), and a thorough guide to techniques for analyzing data and engaging stakeholders.I can see myself digging into the references in the book for more detail on certain topics, and the book makes this exploration super easy, with plenty of references in the form of annotated bibliographic entries at the end of every chapter (including a number of podcasts, which is much appreciated).This book will enhance how you approach learning about your customers/users. Highly, highly recommend.

This book helped me roll out jobs to be done at my 7-person startup. It strikes the right balance between conceptually rigorous and practical. I was able to read the book in one week, then use it to structure jobs interviews, and create a jobs map. The research process gained team buy-in and my teammates are also appreciative.

Not obvious examples and enough info

A very helpful and pleasant reading. It gave me insights to serve our customers better. While reading this book I tried to compare our actual approach to the Market with JTBD thinking and like magic, my brain started sparkle ideas on how we can adjust Marketing & Communications, Sales and Delivery around the Customer Job and help them progress satisfy their needs.

I am trying to develop a standardized methodology for collecting "Job Stories" grounded in evidence-based research. Given Christensen's original definition of JTBD: User seeks to accomplish in a given circumstance, it seems a logical structure for collecting job stories: User _______, seeks to accomplish (expected outcome), circumstance (situation). However, the book suggests the format: When (situation), I want to (motivation), so I can (expected outcome). It seems more likely to objectively identify the user versus the user's motivation. Any thoughts?

The author has put together an excellent book covering all aspects of Jobs to be Done (JTBD) from theory through practice. This is a perfect resource for anyone who wishes to learn more about JTBD and, importantly, for anyone that wants to put JTBD into practice. I highly recommend this book.

The book is well structured, reads well and takes you on a step by step journey until you know exactly what you need to offer customers to help them get their jobs done.

The way is organized with its plays helps to understand how to put ir in practice and getting the best of diverses authors of JTBD with its advantages and disadvantanges helps to get his experiences