Luxury Brands in Emerging Markets
M**L
Quality read of academic slanted book
The guide to understanding how the luxury markets are developing around the world an essential for companies wanting to benefit from it.
B**B
Valuable reference - very good
A really interesting book that is not just about China. Like the concept. Surprised that no-one came up with the idea before since emerging markets (BRICS) are so important for the luxury industry. Some chapters were more informative than others (the section on Africa/New Frontier Markets was an eye opener!). Original and full of details. It's a book that is up to date. You do learn a lot.
H**S
Informative with good structure
Great book, I see the author has hands on experience hence making it very easy to understand and relate too. Luxury brands are becoming more popular evwrywhere. I enjoyed it.
