The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
S**J
Good one
Good one
P**R
Simply loved the book!!
Jack Trout actually has simplified so many concepts complex language, Michael Porter's 5 forces, Strategy, Mission Statements and all the self help and motivational books.Throughout this book he talks about that how people tend to complex the issues and then find more complex solutions when the same problem can be dealt with simplicity.My suggestion this book is a must read!
A**R
Be careful with quality of printing!
The rating given is for poor quality of printing and cover delivered. It just doesn’t justify the price we are paying.Secondly, when I tried cancelling order for refund the system kept on returning an error so I was not able to cancel it either!
J**B
Simplicity. It's all about simplicity
We live in a world where everything that should be simple becomes complex. This also happens in the business world. Today all the entrepreneurs have so much information and tools that it seems that to start a business it is necessary to buy all the tools, programs and books of the world. The overload of information is causing people to get confused and forget the key principles that govern things. In business the two main priorities are 1. build an excellent product and 2. differentiate from the competition. Without this nobody will get anywhere. This book by Jack Trout offers key thoughts on marketing, leadership, where to get new ideas, things we should know if we choose to work for a company or start our own business and more.
J**A
Gran Libro
Un Excelente libro, no solo de mercadotecnia, pero aplicable a muchos ámbitos de la vida cotidiana. Un libro que vale la pena leer si estas en áreas de publicidad, marketing, branding, desarrollo de producto.
C**K
Simply
Simple. The art of simplicity has worked for many generations in business and life. This is a lovely book for management and general knowledge
C**Z
Good Development Tool
This book as a management tool is amazing. I use it to start management level skill building with newly promoted managers.
J**N
Great common sense
A refreshing book that seems to correlate with reality. Well written with a good dose of humour. Obviously written some time prior to 2000's so missing some modern business context but I'm guessing still as relevant, if not more so. Eye opening comments about some of the self help stuff out there too.