VIRTUE Recovery Sulfate Free Shampoo with Keratin and Baobab Seed Oil for Damaged Hair, Color Safe

Amazing shampoo! A little goes a long way. So, although priced much higher than those 16 oz- 32 oz bottles ( which contain a lot of water), this shampoo is well worth the price. Great smell too! Thickness of honey, so use a lot less than your other shampoos that come in larger bottles/ containers. I have tried a lot of shampoos over the years to get a soft, smooth, healthier feeling hair…and this shampoo gives those results. With thinner dryer hair due to treatment of breast cancer, and a user of hair dryer/ flat iron over the years. I am so happy with this shampoo. I purchased the conditioner too.

I have been looking for a shampoo for me and my daughter’s corse, thick hair. I used to have an amazing shampoo that was discontinued last year. Since then I have tried probably 15 different brands, all disappointing. I saw this advertised by Jennifer Garner and was like yeah right it is not gonna work. I went to see the reviews which were all pretty good. I decided to try one more and much to my amazement this stuff really works. My hair is so soft before even conditioning. I need a lather which this shampoo has. I am hooked. Just bought my second bottle. My only complaint is it is a little pricey for such a small bottle. I have a lot of hair so this is an expensive habit.

If your hair is feeling like it’s been through heat damage, color treatments, or just general dryness—Virtue Recovery Shampoo might just be your hair’s new best friend.It lives up to the hype. It feels like you’re giving your hair a treatment every time you wash it. If your hair is dry, damaged, or dull, it’s worth the investment. Makes my hair feel smooth and shiny, not greasy.The texture is creamy but not heavy. Works well with the Virtue Hair Oil.

I have medium-to-thick, bleached, and compromised hair, and this shampoo truly made a difference. The texture is creamy, it doesn’t dry out the scalp, and after rinsing, my hair feels softer, stronger, and visibly healthier. It’s not just surface-level shine — it feels like it’s actually restoring the hair from within.I love that it’s free from harsh sulfates and contains Alpha Keratin 60ku, a patented protein that seems to genuinely help repair damage. I use it on days when I’m not applying K18, and paired with the Virtue Recovery Mask, the results are amazing.If you have color-treated, dry, or damaged hair — this is worth the investment. Pricey, yes, but 100% worth it for the results

It works very well, but too expensive.

My hair looks great after using this shampoo! 😍😊 I had not washed my hair in a longer time than usual when I used this shampoo, so maybe that might have influenced how good my hair looks after this washing, but I really love how my hair looks after using it!

It’s not terrible but it also doesn’t make my hair feel soft. Which, for the price I would hope that it would. For context, I have long hair past my bum. I often switch to my shampoos and conditioners because my scalp gets sick of one product. This shampoo does lather really well, which I appreciate. My hair seemed to have stayed clean longer than usual. But I didn’t have soft hair from it.

I never do reviews unless the product truly made a significant change with me. This shampoo is absolutely unbelievable! Normally, after the first day, I have to wash my hair because it becomes very oily. With this shampoo I’ve been able to go three days without washing my hair while still looking super fresh. My frizz is gone, which I can’t believe! normally I always have very frizzy hair, and I have to straighten it to make you look shiny. With this product that has not been the case and I’m absolutely amazed. Healthy hair loading.