Dental Marketing Motto: The Secret Recipe to Grow Referrals Hardcover – April 4, 2014

Referrals are the life blood of my business so I really enjoyed reading their perspective. One of my favorite parts of the book is their discussion on how to influence and persuade prospective patients so that they truly get to know, like, trust and fall in love with doctors and their practices before the initial consultation. This excerpt from Dental Marketing Motto makes a lot of sense:"Trust, Authenticity and Believability are critical elements to closing any sale such as when patients are in a position to accept or delay treatment. After conducting in depth off-the-record research interviews with a variety of patients from many different medical practices, we have found that the majority of prospective patients experience a sense of high anxiety, trepidation and nervousness when meeting with a new doctor for the first time. If a prospect is in a state of anxiety and fear during the initial consultation, this causes a road-block to the sales process and can dramatically decrease case acceptance...The challenge is: how do we create an emotional bond or connection between prospect and doctor before they ever meet?"If you read this book, they show you how.

Seriously? This book is trying to convince me to publish my own book and be "the expert" in my field. I'm not trying to be the expert. I'm a specialist, sure, but my drive is to have multiple practices under my belt. I won't be working in those practices so what's the points of me writing a book? And at the rate I want to expand, there is no time for writing a book.On top of it, they are pushing their own publishing company to write those books.

I feel bad writing this because it makes me admit that I was conned into buying this book. This book is a sales pitch to dentists. Bottom line: hire us to ghostwrite a book for you to establish credibility. Do you have to be good at what you do? No! It's about the perception of authority. Saved you some money.Also this book is printed in like font size 18.

this book will help you in any industry if you want to grow your business or clientel.sound formulas to get in business and stay at the top.

The authors wrote an intriguing marketing book that presents a step by step system on how to get recognized as The Expert and Authority in your market so you avoid being an invisible expert. When you are perceived as THE Expert, you build immediate TRUST with a prospect. Trust converts prospects into customers every day of the week. Their insight makes total sense and it works. The stealth marketing strategies the authors share make this book a great investment.

If your business relies on word of mouth or referrals, this book is what you need for success.

Great Stuff Joseph Preston and Phillip Guye know marketing, hugely informative...

Great marketing strategies for small businesses who base their livelihoods on good referrals!