Can I use it when have done keratin straightening?

Personally, I wouldn't suggest it. It may be sulfate free but I think it's high pH (dries out /strips hair. I would go with the most gentle shampoo you can find. I believe there are shampoos designed for keratin treated hair. I would look there.

Is this shampoo blue that the color of the product? Does it tone and brighting highlighted hair

No the color of the shampoo is white not blue. Yes,the shampoo left your hair very soft and hidratated ,besides gives you Bright is better if you used the conditioner also.

Can this product safe for permed hair?

I am pretty sure you can use it on Permed hair it is made for curly hair so if you have a curly perm then definitely. I have naturally curly hair and I love it. I used to use Pantene curly care line but it made my hair frizzy because of the sulfates so I have been using this for probably about 3 years and I love it.

is this shampoo heavliy perfumed, as are several other l'oreal shampoo / conditioners?

Hi there! The L'Oreal EverCurl Hydracharge Sulfate Free Shampoo with Coconut Oil has a coconut fragrance to the product. Visit lorealparisusa.com to see all the products we offer. Thank you!

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🌟 Unlock Your Curl Potential with EverCurl!

COLOR SAFE - Perfect for color-treated hair, ensuring vibrancy without stripping essential oils.
DEEP MOISTURE - Infused with coconut oil for lightweight hydration that lasts up to 48 hours.
FRIZZ CONTROL - Say goodbye to frizz and hello to defined, manageable curls with every wash.
GENTLE ON CURLS - Experience the ultimate care for your curls without the harshness of sulfates.
COMPLETE CARE SYSTEM - Pair with EverCurl conditioner for a nourishing duo that transforms your curls.

L'Oreal Paris Sulfate Free Moisture Shampoo (EverCurl Care) is a 250ml shampoo designed specifically for curly hair. This sulfate-free formula gently cleanses without stripping color or moisture, providing lightweight hydration with coconut oil for up to 48 hours of curl definition. Ideal for color-treated hair, it pairs perfectly with the EverCurl conditioner for a complete hair care system that combats frizz and enhances curl manageability.

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