Market Entry Strategies: Text, Cases and Readings in Market Entry Management

While i havent completely finished the book, i have lost interest. The no1 impression this book gives to me is : all but a mess.let us look at the table of content. the title , the subtitle are all in same font and same color. I have no hell idea without deep examing where the structures are. second, english is poorly written. the title of chapter 2 is called: strategy of entering a market. title of chapter 3 is called: market entry strategy. i have no idea what the difference are. (of course, the author wanted to give a difference, but his use of english just confuses me ). Therefore, I feel it is very annoying to use this book as reference because i cant find where the references are at.Can we call a book without a nice table of contents a good book? i dont think so