---
product_id: 8109639
title: "Strategic Marketing Management, 8th Edition"
price: "RM461"
currency: MYR
in_stock: true
reviews_count: 9
url: https://www.desertcart.com.my/products/8109639-strategic-marketing-management-8th-edition
store_origin: MY
region: Malaysia
---

# Strategic Marketing Management, 8th Edition

**Price:** RM461
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Strategic Marketing Management, 8th Edition
- **How much does it cost?** RM461 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.my](https://www.desertcart.com.my/products/8109639-strategic-marketing-management-8th-edition)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

desertcart.com: Strategic Marketing Management, 8th Edition: 9781936572199: Chernev, Alexander, Kotler, Philip: Books

Review: Still a Must-Have Marketing Handbook - I reviewed the 6th edition of this book over 3 years ago, giving it 5 stars. This 8th edition - with important updates (not just to keep the publisher happy) - still merits a solid 5 stars in my view. As I originally wrote in reviewing the 6th edition, this is a worthwhile management handbook for any executive - marketing or otherwise - who wants to understand marketing without the hype. It focuses on the principles of marketing management - formulating, executing, and tuning strategy and tactics. It is all meat, and no fat, containing neither fluff nor 5-step "how to" formulas that are so disappointingly popular in marketing releases. Chernev's contribution to the field of marketing can be summed in neatly in one word: Frameworks. He takes abstract concepts and melds them together into sensible, structured frameworks that shows how the concepts and principles fits - and work - together. It is a tight, well-organized work - now a heftier 265 pages. Chernev sees marketing as a structured, disciplined business function. He gets good marks for making his case. Distilling 40 years of marketing research and theory, the book crystallizes it into a presentable and logical format. It is not a quick or necessarily easy read: it has a decidedly academic bent, though those who enjoy Drucker and Porter will find it highly readable. It should serve any marketing practitioner well as a solid marketing handbook.
Review: I used this book for my marketing class. Concepts ... - I used this book for my marketing class. Concepts are explained clearly and simply, and this would be a valuable as an introductory book for someone just starting to dive into marketing.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #662,949 in Books ( See Top 100 in Books ) #1,050 in Strategic Business Planning #1,375 in Systems & Planning #2,149 in Marketing (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (75) |
| Dimensions  | 7.5 x 0.6 x 9.25 inches |
| Edition  | 8th |
| ISBN-10  | 1936572192 |
| ISBN-13  | 978-1936572199 |
| Item Weight  | 1.1 pounds |
| Language  | English |
| Print length  | 284 pages |
| Publication date  | June 15, 2014 |
| Publisher  | Cerebellum Press |

## Images

![Strategic Marketing Management, 8th Edition - Image 1](https://m.media-amazon.com/images/I/61J-VOy3bCL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Still a Must-Have Marketing Handbook
*by M***S on February 17, 2015*

I reviewed the 6th edition of this book over 3 years ago, giving it 5 stars. This 8th edition - with important updates (not just to keep the publisher happy) - still merits a solid 5 stars in my view. As I originally wrote in reviewing the 6th edition, this is a worthwhile management handbook for any executive - marketing or otherwise - who wants to understand marketing without the hype. It focuses on the principles of marketing management - formulating, executing, and tuning strategy and tactics. It is all meat, and no fat, containing neither fluff nor 5-step "how to" formulas that are so disappointingly popular in marketing releases. Chernev's contribution to the field of marketing can be summed in neatly in one word: Frameworks. He takes abstract concepts and melds them together into sensible, structured frameworks that shows how the concepts and principles fits - and work - together. It is a tight, well-organized work - now a heftier 265 pages. Chernev sees marketing as a structured, disciplined business function. He gets good marks for making his case. Distilling 40 years of marketing research and theory, the book crystallizes it into a presentable and logical format. It is not a quick or necessarily easy read: it has a decidedly academic bent, though those who enjoy Drucker and Porter will find it highly readable. It should serve any marketing practitioner well as a solid marketing handbook.

### ⭐⭐⭐⭐⭐ I used this book for my marketing class. Concepts ...
*by H***K on January 6, 2018*

I used this book for my marketing class. Concepts are explained clearly and simply, and this would be a valuable as an introductory book for someone just starting to dive into marketing.

### ⭐⭐⭐⭐ Very good for understand the branding core concepts
*by M***P on August 12, 2016*

Academic book. Very good for understand the branding core concepts. The paper quality is very bad. Is the cheapest paper that I have ever seen! The content 5 Stars. The paper 1 Star!

## Frequently Bought Together

- Strategic Marketing Management, 8th Edition
- The Elusive Fan: Reinventing Sports in a Crowded Marketplace
- The Sports Strategist: Developing Leaders for a High-Performance Industry

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.com.my/products/8109639-strategic-marketing-management-8th-edition](https://www.desertcart.com.my/products/8109639-strategic-marketing-management-8th-edition)

---

*Product available on Desertcart Malaysia*
*Store origin: MY*
*Last updated: 2026-03-04*