The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy Hardcover – Illustrated, December 17, 2012

StoryBranding(TM) 2.0 (Second Edition) - Creating Stand-Out Brands Through the Purpose of StoryFor anyone in business, this is a must read. It's extremely well written and provides insights that take purpose-driven marketing and management to a whole new level. This is a book I will refer to often (if I can read between all the notes I've made throughout).

The book makes a very good point on the importance of purpose and on how to find purpose. The methodology is clear and the step by step process is very helpful. However, the book is a big too long. The basic ideas could have been explained in less pages.

Joey Reiman is a brilliant thinker and a thought provoking master.This book must be read by anyone who's even slightly involved in brand building activities and, well, anyone interested in how to really make the world a better place.Really, don't browse away... this title will redefine marketing for you.

Joey Reiman was a celebrated "ad man" in Atlanta, and his agency cranked out some of the best commercials you would see. This gives you lots of things to consider, and was right what I needed to read for my consulting business.

I have been a fan of Joey Reinman past books: Thinking for a Living and Success: The Original Hand Book. His latest book The Story of Purpose builds on a career philosophy that has taken him from student, budding film maker, ad mad man, and now professor.Reinman takes on the challenge to reinvigorate dinosaurs companies and rally them to rediscover their roots. With anecdotal stories form Procter & Gamble, Newell Rubbermaid, and McDonalds to name a few, Reinman shares how he has be able to create a pathway for companies to pin point their purpose.Rather than simply be profit driven, Reinman makes the case that the role of business is to fill a bigger vacuum in the world. He shares past work projects as a guide to peek inside the organizational dynamics of some of the most known multinational companies.Reinman does share his insight to his own career path and business. His company Brighthouse is charged with the purpose of coming up with ideas, in essence Reinman's job is to think for a living. He even claims that one of his ideas has brought in over a million dollars, yes one million dollars for one idea!Our world is going through a transformation and no one knows where we are heading. But taking time to reflect and pin point our purpose will pinpoint a vision. This book centers on aging institutions and tries to bring back some of their hurrah from days long gone. But I believe that history has shown that these cracks and down turns create windows of opportunity that will create a fertile environment where the seeds of innovation create a better tomorrow. I wish this book had more new ideas on how to move forward than simply reinventing past glories and rehash them. There were no examples of companies he worked with and said we have outlived our purpose and should shut down. This happens all the time; ask the fuller brush company or the top company that produced buggy whips.A quick read and full of gems from this ad man Joey Reinman, he integrates many interesting looking graphs from his past work. He drops lots of names and titles of those he has worked with. Reinman seems to do a good job of dealing with the upper management of organizations but the real challenge is how this purpose filters to the street level. He shares a classic story where a janitor at NASA was asked what he did there at NASA. The janitor answered, "I am helping put a man on the moon." Good answer and yes this makes the point that the man knows the purpose of NASA, but now how does man or woman do today where his job in an institution that no longer has aspirations to go to the moon or better yet has shut down the man space flight program. That is the real question organizations are dealing with in this fast pace changing world that we live in, nothing is what it was or will ever be.However, I am optimistic we do live in the golden age of civilization and need ideas to cope with the constant universal force of change. Hopefully this book will spark something that will spur a discussion that will help create a better tomorrow.

Thank you

Great book. Really insightful and helped out a lot with strategic development.

This book is extremely boring and reads like it was written for a high school book report. Most of the content is this guy name dropping and talking pseudo marketing non-sense. It doesn't really contain any knowledge or insights about how the real business world works.

I want my money and my time back, no use to read this book, no insight, no actionable ideas, a silly Camelot metaphor, please don’t buy this, buy a book about positioning or read something about Body Shop, Patagonia, Starbucks...

Este libro tiene mucho de favores entre oligarcas del Marketing, una fea costumbre.También tiene mucha propaganda sobre los clientes del estimado autor. Intenta justificar lo injustificable, y nos cuenta cómo las grandes corporaciones han encontrado el camino gracias a su trabajo...en fin...Pero tiene muy poco de herramientas útiles que te pongan en contacto con el propósito y te ayuden a extraer lo máximo de él.Por otro lado parece confundir las motivaciones de los individuos que fundaron una empresa o que forman el equipo director (el propósito), con las motivaciones de la empresa como tal y que son la guía del negocio (misión y visión).El lector que busque eficiencia y valore su tiempo se desesperará con la extensa palabrería.Por último, incluso la versión Kindle tiene un precio totalmente injustificado.