AROMATHERAPY INFUSION - Transform your shower into a spa experience.
SALON STRENGTH FORMULA - Professional-grade results in the comfort of your home.
Fudge Professional Clean Blonde Damage Rewind Shampoo is a 250 ml sulfate-free shampoo designed specifically for blonde hair. It features Opti-PLEX technology that strengthens hair by 95% while effectively toning down brassy yellow tones. With its salon-strength formula and aromatherapy benefits, this shampoo not only repairs damage but also elevates your hair care routine to a luxurious experience.
Specifications
Manufacturer
PZCUX
Package dimensions
21.3 x 7.3 x 4.8 centimetres
Package Weight
0.29 Kilograms
Item dimensions L x W x H
7.9 x 4.9 x 21.5 centimetres
Item weight
292 Grams
Brand
Fudge
Country of Origin
Great Britain
Format
Liquid
Volume
250 Millilitres
Scent
Fragranced
Special features
Aromatherapy
Language
English
Item model number
100104034
Product Dimensions
7.9 x 4.9 x 21.5 cm; 292 g
ASIN
B07GXS29TD
Have a Question? See What Others Asked
When will I start to see results on my hair?
What's the difference between Clean Blonde and Clean Blonde Damage Rewind?
Reviews
4.6
All from verified purchases
C**E
Absolutely brilliant!
This stuff is amazing! Finally able to keep that fresh clean blonde that I love, makes my hair soft and smells great! Very happy
L**W
Best purple shampoo
This is the best purple shampoo that I have ever used. It took all the yellow brassiness out of my hair and toned it to a gorgeous ashy colour. No purple tones whatsoever. Absolutely brilliant . I would highly recommend.
S**E
Shampoo
Great shampoo but this all the time. Great price
R**A
Works! Actually works!
Game changer! Turns my orange hair a light ash colour. I use this as a regular shampoo. Very effective and good value for what it does. Good size!
T**E
Decent shampoo, leaky bottle.
Decent purple shampoo to top up your blonde tones and remove yellow. Works fast, so no waiting around. Rinses out easily if you overdo the purple. Smell is mild. Typically runny like other brands, but lathers well and you don't need much.But awful package design. It stands on its head, but the cap is not a snug fit. So it slowly leaks purple shampoo onto your lovely shower tiles or ceramics. I hope you like purple stains! The lid is lose on an otherwise pricey product. Don't be so cheap, Fudge! Either use a properly secure cap, or change the design.A standard upright bottle would have been better.If you can work around this drawback, it's an otherwise good shampoo with a strong purple tint.
P**S
Great product
Great cool toner for bleached and highlighted hair
A**R
Might be the best purple shampoo I tried
ProsThis stuff really works! I have somewhat of a dirty blonde colour with some strands being quite dark and some very light. It tones them all beautifully, without making the hair darker like with toning at the salon. Of course it takes better on lighter strands but I was surprised that even quite dark orange buts of my hair were significantly cooled down.It also doesn't dry out the hair and they appear very soft when the shampoo is washed off, unlike many other purple shampoos I triedConsIf you have very light blonde DON'T leave it on for more than 5 minutes cause it is quite powerful and will make them purplish :) if you don't overdo it, it works greatCan stain hands, around the nails easpecially, so you have to wash them with soap thoroughly as soon as the shampoo is on your hair!
B**S
The best purple toning Shampoo for instant toning!
I use this brand a lot, and have used the everyday shampoo and conditioner too. This brand was reccomended by my hairdresser and I can see why. It is very intense and can stain the bath/shower/clothes if not rinsed off immediately. I put this on and lather it in - it smells delicious! I leave it in for 5-10 minutes at a time. The suds that wash out are purple, and my hair is perfectly toned. My hairdresser friend always comments on if I've had my hair toned/cut recently, and my other friends ask If I've been to the hairdressers too - when really all I've done is use this Shampoo. I would recommend this shampoo to anybody with bleached blonde hair that doesn't want any yellow/orange tones peeping through. The bottle lasts a long time, and I always keep it stocked up. I've been using this brand for several years now - great choice.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Imran F.
Very reliable shop with genuine products. Will definitely buy again!
2 weeks ago
Suresh K.
Very impressed with the quality and fast delivery. Will shop here again.
Apply the shampoo to wet hair, lather, leave on for a short period of time, then rinse thoroughly to repair damage and erase yellow tones from blonde hair.
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Finally able to keep that fresh clean blonde that I love, makes my hair soft and smells great! Very happy"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"L***W"},"datePublished":"18 April 2025","name":"Best purple shampoo","reviewBody":"This is the best purple shampoo that I have ever used. It took all the yellow brassiness out of my hair and toned it to a gorgeous ashy colour. No purple tones whatsoever. Absolutely brilliant . I would highly recommend."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***E"},"datePublished":"13 April 2025","name":"Shampoo","reviewBody":"Great shampoo but this all the time. Great price"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"R***A"},"datePublished":"27 April 2025","name":"Works! Actually works!","reviewBody":"Game changer! Turns my orange hair a light ash colour. I use this as a regular shampoo. Very effective and good value for what it does. Good size!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"T***E"},"datePublished":"25 March 2022","name":"Decent shampoo, leaky bottle.","reviewBody":"Decent purple shampoo to top up your blonde tones and remove yellow. Works fast, so no waiting around. Rinses out easily if you overdo the purple. Smell is mild. Typically runny like other brands, but lathers well and you don't need much.But awful package design. It stands on its head, but the cap is not a snug fit. So it slowly leaks purple shampoo onto your lovely shower tiles or ceramics. I hope you like purple stains! The lid is lose on an otherwise pricey product. Don't be so cheap, Fudge! Either use a properly secure cap, or change the design.A standard upright bottle would have been better.If you can work around this drawback, it's an otherwise good shampoo with a strong purple tint."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"P***S"},"datePublished":"26 March 2025","name":"Great product","reviewBody":"Great cool toner for bleached and highlighted hair"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"18 January 2023","name":"Might be the best purple shampoo I tried","reviewBody":"ProsThis stuff really works! I have somewhat of a dirty blonde colour with some strands being quite dark and some very light. It tones them all beautifully, without making the hair darker like with toning at the salon. Of course it takes better on lighter strands but I was surprised that even quite dark orange buts of my hair were significantly cooled down.It also doesn't dry out the hair and they appear very soft when the shampoo is washed off, unlike many other purple shampoos I triedConsIf you have very light blonde DON'T leave it on for more than 5 minutes cause it is quite powerful and will make them purplish :) if you don't overdo it, it works greatCan stain hands, around the nails easpecially, so you have to wash them with soap thoroughly as soon as the shampoo is on your hair!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"B***S"},"datePublished":"10 March 2024","name":"The best purple toning Shampoo for instant toning!","reviewBody":"I use this brand a lot, and have used the everyday shampoo and conditioner too. This brand was reccomended by my hairdresser and I can see why. It is very intense and can stain the bath/shower/clothes if not rinsed off immediately. I put this on and lather it in - it smells delicious! I leave it in for 5-10 minutes at a time. The suds that wash out are purple, and my hair is perfectly toned. My hairdresser friend always comments on if I've had my hair toned/cut recently, and my other friends ask If I've been to the hairdressers too - when really all I've done is use this Shampoo. I would recommend this shampoo to anybody with bleached blonde hair that doesn't want any yellow/orange tones peeping through. The bottle lasts a long time, and I always keep it stocked up. I've been using this brand for several years now - great choice."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.875,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"When will I start to see results on my hair?","acceptedAnswer":{"@type":"Answer","text":"With our Clean Blonde Damage Rewind range, brassy tones will be erased in just one wash. We recommend using this range once-twice a week depending on how often you like to tone your hair."}},{"@type":"Question","name":"What's the difference between Clean Blonde and Clean Blonde Damage Rewind?","acceptedAnswer":{"@type":"Answer","text":"Clean Blonde Damage Rewind uses unique Opti-PLEX technology to reconstruct bonds after damage, leaving your hair 90% stronger than before. Our Clean Blonde original will tone your hair without this protective element."}}]}]}
