---
product_id: 7660665
title: "Interviewing Users: How to Uncover Compelling Insights"
brand: "steve portigal"
price: "RM255"
currency: MYR
in_stock: true
reviews_count: 7
url: https://www.desertcart.com.my/products/7660665-interviewing-users-how-to-uncover-compelling-insights
store_origin: MY
region: Malaysia
---

# Interviewing Users: How to Uncover Compelling Insights

**Brand:** steve portigal
**Price:** RM255
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Interviewing Users: How to Uncover Compelling Insights by steve portigal
- **How much does it cost?** RM255 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.my](https://www.desertcart.com.my/products/7660665-interviewing-users-how-to-uncover-compelling-insights)

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## Description

Interviewing Users: How to Uncover Compelling Insights

## Images

![Interviewing Users: How to Uncover Compelling Insights - Image 1](https://m.media-amazon.com/images/I/91A8MK1EZdL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ This is a UXR bible
*by B***E on April 29, 2025*

I describe Steve Portigal‘s book, Interviewing Users: How to Uncover Compelling Insights, as a UXR bible for my research mentees.

### ⭐⭐⭐⭐⭐ Invaluable learning tool for non-designers
*by N***R on April 13, 2023*

For the past several years I've been recommending this book to developers and other non-design contributors of open source projects, each time I hear "I'd like to speak to users." More recently, with PMs from the F1000 company I recently left.Open source and non-profit tech is famously under-funded; so much so, that UX is often left off the table. And yet the caring, invested folks building that tech still want to build what users really need and want. So without any understanding of the complexities involved in credibly endeavoring user research, they go out and just ask users what they need. Similarly, PMs are highly motivated to engage with customers to learn about their needs—and most of us know that asking the wrong questions the right way, or the right questions the wrong way, leads teams into poor hypothesis.Do I wish every project could have a developed, seasoned UX researcher to guide everything? Absolutely! The sad reality is, that just isn't always possible. Even when it is possible, "speaking to users" is something everyone wants to do—and it's not my job to be a gatekeeper of that fun.I'm not even a "real" researcher, but a designer who's had to do their own research by necessity. I first discovered this book, to help me fill that gap—and I've gone on to recommend it to others, for the same purpose. I still like to re-read this book to ensure I'm keeping the right things in the right priority.This book has been incredibly helpful for me as a UX practitioner, and for the cross-functional folks I've worked with. I look forward to continuing to bring cross-functional partners into UX research efforts, with this gem of a tool! 🙏🏻P.S.: It also make a great case for why dedicated UX researchers should be brought onto projects. Everyone wins, the more we learn!

### ⭐⭐⭐⭐⭐ Highly recommend for any type of qualitative research!
*by A***H on March 6, 2023*

Just finished reading "Interviewing Users" by Steve Portigal and wanted to share my praise!As I spent the last year getting more comfortable in my role and speaking with users, this was the perfect book to read. I found the book to be incredibly practical. “Interviewing Users” was extremely descriptive regarding the soft skills of interviewing, working with others in the field, and conducting research for business impact.I particularly enjoyed the second chapter ‘A framework for interviewing’. Steve goes into delicate stages of the interview here. Such as the “tipping point” (when the interview transitions from a question-answer, to a question-story), effective rapport building through listening, and managing silences. These are all ways to make this unnatural experience of interviewing someone into a comfortable experience, encouraging them to be the experts.Overall, I would highly recommend this book to people conducting any type of qualitative research. Whether it is for UX or Market research, the book covers how to optimize the flow of the interview and all the things that come before and after. Plus there are small excerpts from different professionals in the field sharing their personal experiences.

## Frequently Bought Together

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*Product available on Desertcart Malaysia*
*Store origin: MY*
*Last updated: 2026-02-10*