Permanent Hair Dye, Preference Extreme Platinum, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1

This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour.

Absolutely love this product. Have used many hair dyes but this was so easy with the comb nozzle, and hadn't realized that I didn't put the gloves on..it was so easy to just go through the hair. Really pleased with the colour as it covered my white\grey hair and the shampoo and conditioner has left my hair with a great shine. I will definately order this again.

Love this colour not too blonde. Covers grey perfectly.

Easy to use, l got it to tone down a darker colour, very happy with results.

I always use loreal hair colour. I wanted a more natural blonde so chose this colour. Initially was rather dark more of a tawny blonde, but soon lightened up after a few hair washes to a natural light blonde. Delighted with colour as i felt the previous excellence blondes i was using were looking more silvery than blonde. Leaves hair feeling silky, with a thicker fuller appearance and in great condition.

Best home dye kit that ive used in a long time , I have very long thick hair , 40% grey and was much easier than others to apply ,was much softer and silkier gliding on so didnt miss any greys that others do

Crappy hair colour. Shame on you loreal for selling rubbish to European consumers. North America have L'Oréal feria which is rich and good and that actually orks.

It is a lovely cool brown colour but needs to be left on longer than recommended otherwise stubborn grey hair at the roots does not get covered fully

Je ne prend que cette couleur pour mon blond polaire

Great product. Doesn't damage your hair. Been using for years.

Je l’adore mais il faut savoir que mes cheveux sont blancs à la base. Sur un blond foncé je ne tenterais sûrement pas.

Rien bonne couleur et le plus le soin en tube genial

Perfetto