---
product_id: 692021094
title: "e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free"
brand: "e.l.f."
price: "RM97"
currency: MYR
in_stock: true
reviews_count: 5
category: "E.L.F."
url: https://www.desertcart.com.my/products/692021094-e-l-f-power-grip-matte-primer-gel-based-hydrating
store_origin: MY
region: Malaysia
---

# Vegan & cruelty-free certified Hydrating gel formula 12+ hrs long-lasting hold e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free

**Brand:** e.l.f.
**Price:** RM97
**Availability:** ✅ In Stock

## Summary

> ✨ Lock Your Look, Own Your Glow ✨

## Quick Answers

- **What is this?** e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free by e.l.f.
- **How much does it cost?** RM97 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.my](https://www.desertcart.com.my/products/692021094-e-l-f-power-grip-matte-primer-gel-based-hydrating)

## Best For

- e.l.f. enthusiasts

## Why This Product

- Trusted e.l.f. brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Universal Glow-Up:** Clear, translucent finish perfect for all skin types and tones—non-comedogenic to keep pores clear and skin fresh.
- • **Effortless Application:** Warm fingertips melt the primer into skin for smooth, even coverage—set in 30 seconds and lock your look all day.
- • **Ethical Beauty Powerhouse:** 100% vegan, Leaping Bunny & PETA certified cruelty-free, aligning your beauty routine with your values.
- • **Matte All Day, Shine Never:** Controls oil and shine for a flawless matte finish that lasts from morning meetings to after-hours events.
- • **Hydrate & Prime in One Step:** Gel-based formula infused with lemon myrtle deeply moisturizes while prepping skin for seamless makeup application.

## Overview

e.l.f. Power Grip Matte Primer is a gel-based, hydrating face primer designed to mattify and smooth skin while gripping makeup for over 12 hours. Infused with lemon myrtle, it moisturizes and preps all skin types with a clear, non-comedogenic formula. Proudly vegan and cruelty-free, this primer delivers a shine-free, long-lasting matte finish that keeps your makeup flawless from dawn to dusk.

## Description

Get all the iconic makeup stick of e.l.f. Cosmetics’ OG Power Grip Primer, now with a matte finish! Power Grip Matte Primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky as e.l.f. formula locks makeup in place for a long-lasting matte look . Key ingredients: • Lemon myrtle blend e.l.f. is proud to partner with Fair Trade USA and manufacture products in Fair Trade facilities. Look for the Fair Trade Certified seal on your e.l.f. product! e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.

Review: Third time buying this power grip matte primer, and it’s really good, it makes your makeup last all day. And is made for oily skin, I tend to get oily a lot faster using other primers but this one not so much!
Review: Llevo usándolo 2 días, me funcióna de forma básica. Quiero pensar que mi piel es más grasa de lo normal.

## Features

- MATTIFYING MAKEUP PRIMER: Meet the fan-fave Power Grip Primer—now with a matte finish! This gel-based, skin-smoothing primer grips makeup all day while giving your complexion a natural, shine-free look.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic, hence it will not clog your pores.
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like lemon myrtle, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
- VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0DHRRN24Y |
| ASIN  | B0DHRRN24Y |
| Best Sellers Rank | #28,124 in Beauty ( See Top 100 in Beauty ) #60 in Makeup Finishers |
| Customer reviews | 4.4 4.4 out of 5 stars (1,106) |
| Date First Available  | 29 December 2024 |
| Item model number | 83945 |
| Item model number  | 83945 |
| Manufacturer | e.l.f. Cosmetics |
| Manufacturer  | e.l.f. Cosmetics |
| Product Dimensions | 2.39 x 3.99 x 14.5 cm; 20 g |
| Product Dimensions  | 2.39 x 3.99 x 14.5 cm; 20 g |

## Product Details

- **Brand:** e.l.f.
- **Item form:** Gel
- **Package information:** Tube
- **Product benefits:** Sets makeup for a long-lasting application and helps minimize excess shine
- **Skin type:** All

## Images

![e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free - Image 1](https://m.media-amazon.com/images/I/612LScKSvTL.jpg)
![e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free - Image 2](https://m.media-amazon.com/images/I/41CfXdG7WiL.jpg)
![e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free - Image 3](https://m.media-amazon.com/images/I/71pJkMVlonL.jpg)
![e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free - Image 4](https://m.media-amazon.com/images/I/91lGKeoh1jL.jpg)
![e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free - Image 5](https://m.media-amazon.com/images/I/71W7Ws5LDNL.jpg)

## Available Options

This product comes in different **Color** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by M***A on 18 February 2026*

Third time buying this power grip matte primer, and it’s really good, it makes your makeup last all day. And is made for oily skin, I tend to get oily a lot faster using other primers but this one not so much!

### ⭐⭐⭐⭐ Review
*by E***. on 15 January 2026*

Llevo usándolo 2 días, me funcióna de forma básica. Quiero pensar que mi piel es más grasa de lo normal.

### ⭐⭐⭐⭐⭐ Review
*by T***T on 28 February 2026*

Great primer. Great for oily skin. Moisturising. Makeup stays matte for a most of day.

## Frequently Bought Together

- e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free
- e.l.f. Matte Magic Mist & Set - Small, Lightweight, Long Lasting, Mattifying, Revitalizes, Controls Shine, Refreshes, Hydrates, All-Day Wear, 2.0 Fl Oz
- e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

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**Shop now:** [https://www.desertcart.com.my/products/692021094-e-l-f-power-grip-matte-primer-gel-based-hydrating](https://www.desertcart.com.my/products/692021094-e-l-f-power-grip-matte-primer-gel-based-hydrating)

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*Product available on Desertcart Malaysia*
*Store origin: MY*
*Last updated: 2026-03-04*