Wilton Icing Colors 1oz-Violet

Used to make red buttercream and its incredible compared to other brands! Only needed to dip a toothpick in and swirl to produce a vibrant red colour. Bottle is on the small side, but a little goes a long way!

Gives a great colour will buy again

I used to use silver spoon red food colouring to make my red velvet cakes. Unfortunately as this has discontinued there is no longer any red food colouring I can use that I can purchase from the normal supermarket chains. I read several reviews on here about this product and I've just made red velvet cakes today using this product (Hummingbird recipe). Colour is great and tastes just as good as they always did. Will definitely be buying more in the future!

This product is good - turned my butter icing the red I wanted. I did have to use allot of it, but it turned red all the same.it never changed the taste of my icing, which I was happy about. unlike some others that do.I would recommend this 100%

Used it to bake red velvet cupcakes. Previously used Dr Oetker's artificial red food colouring, which has been discontinued. Natural red food colouring would not be strong enough and yield dark brown-ish red velvet. I used a tub (28g) of this and gave strong red colour - very happy with purchase. Maybe next time I would try to reduce the amount and see if the colour comes out as strong/deep!

Perfect ... Wonderful deep red colour ... My christmas cupcakes looked a treat! Would recommend. Only needed a small amount of this gel to get a deep true colour compared to some of the cheaper supermarket brands.

Gives bright colours

Love the Wilton food gels. Gives strong vibrant colours and last for ages. I originally bought the mixed box of 12 and now just replace individual colours as they run out. This is a slightly larger bottle of red as I find I use this colour the most.