Animation Development: From Pitch to Production Paperback – September 8, 2009

This is an excellent book and reading it gave me the preparation and confidence I needed to enter and win a Pitching Contest. Most of it is common sense, but the book is laid out clearly and and you can apply its suggestions to your pitch immediately. There are plenty of example of pitches in here that later became household names; you see right away why something worked and why it may be worth trying for your own Pitch. This isn't a one-all reference, there are very good videos and podcasts on this subject that should also be included in a writer's/artist's preparation, but this book was extremely helpful in filling the holes. This book is worth much more than its price.

David B. Levy does an amazing job introducing the many facets of the development process and the competitive edge needed to succeed in this business. For people new to the animation industry, this book will detail the path other creators have taken to develop and pitch their projects and will also give expert advise from network execs. For experienced veterans, Levy's honesty and self-analysis will connect with anyone who has faced rejection or self-doubt while pursuing a dream. This book is an easy read and leaves us with a clearer perspective of what is truly important in life.

If you ever wondered how a cartoon goes from a thought in one's head to lighting up the small screen, this is the book to read. It's partially a step-by-step process on how to get an option on a cartoon, and it's partially a memoire of the author's own experiences. David B. Levy (a veteran of television animation) uses real world examples to prove his points and his do's and dont's in developing animation. The volume even covers the legal mumbo-jumbo that all budding artists should at least be aware of. There are no stones left unturned in the wake of this book. If you are looking towards a career in animation development and want a simple, digestible, and a no-sugar-coated real-talk starting point, this is the place to start.

Super enjoyable reading, encouraging and enlightening. Reading about someone else's battles and rejections is a perfect way to prepare (emotionally and practically) for a pitch. Loved it.

No complaints from my daughter so Im assuming its a good book

Best book of animation development you will find. David B. Levy explains the whole process from the pitch to production. There are a lot of advices and anecdotes from people working in the media and really inspires you to create your own shown without lossing the fun during the process.

This book was very helpful. I had a list of questions I needed answered about this subject and it seemed like every new chapter I got to checked another one off my list. I'd read the chapter heading and cheer that it would focus on another important aspect of the process. The author writes like he's your friend preparing you for this important stage in your career. I really hope that I can put the production part of the book into action -- so far it's just the pitch! Great work.

Accessible reading but unfortunately a bit thin on content. Was hoping for some solid production notes, thoughts and breakdowns on the process of production (as in budgeting and contracting proessionals before a pitch - so when you go to the pitch, you're armed with financing knowledge) but it really is all commentary on the pitch, ending before the production. Aimed at a network pitch (American style). Author writes well and is easy to understand. Not boring, just not what I was looking for and perhaps one too many generalised comments from executives.