Burts Bees Hypoallergenic Shampoo Cat 296ml

He hates baths, but given he's a long hair, he gets caught in the rain, foilage gets stuck to his fur, he matts a little and all else that comes with owning a long haired cat.This stuff makes him feel SO soft, I feel like quoting Despicable Me each time he has a bath. IT'S SO FLUFFY I'M GONNA DIE!It makes brushing him a lot easier, and I've noticed his fur doesn't matt as often. It does still, so keep that in mind, but no where near what it used to.It doesn't really have a scent, which I prefer as I'm uneducated in soap chemistry and don't know what fragrances would do to his skin. Ontop of that, it doesn't give his body an entire new scent that he doesn't recognise.My only gripe is the price for close-to 300ml. While I apprecaite R&D costs, as well as the more expensive ingredients (honey and beeswax), some of the ingredients are pretty standard, like glycerin, citric acid and water.I can see from the MSDS that it is SLS free, which I highly appreciate.If they could reduce the price by a couple of pounds, I'd be raving about it, but despite that, no doubt I'll buy it again as it seems the best pet shampoo I've come across so far.