Arctic Fox Blue Powder Hair Bleach, Anti-Brass & Anti-Yellow Formula, Professional Lightener for Icy Blonde & Platinum Hair, Vegan & Cruelty-Free, Dust-Free, 8.8 oz Tub

This bleach was super easy to use. On the container, it recommends using a level 20 developer for on the scalp applications, mixed 1 part bleach to 2 parts developer, which is what I did, and it worked fantastic! I also found that it didn't seem to damage my hair or dry it out at all, which is amazing. I also have fairly sensitive skin and this bleach didn't cause any burning/itching or cause any irritation to my skin. Since this bleach works so quick, I do recommend being prepared to apply it as quickly as possible. Section your hair well and get someone to help apply it, especially if you're working with a lot of hair or if you're new to doing your own hair and aren't confident you can work fast. The container doesn't look like it has a lot of powder in it (its about halfway full), but you don't need a lot. It includes a little scoop to use, and I think I used about 2 scoops for my application of bleaching about 2/3rds of my hair. I suspect I'll easily get 4-5 applications out of the container, which is great for the money in my opinion. Prior to the attached photo of the finished product, the hair I bleached was a mix of virgin medium brown and light purple that was previously bleached and dyed. Overall, I couldn't recommend this bleach more, and I literally plan on using this product for as long as they keep making it!!

Really good dye for the price. My hair came out super even and not damaged at all.

I bought the tub of bleach by itself since I have everything else I needed. First off: this lightened so quickly! I did one section, finished another and the first section was blonde already! I left it in for the full amount still and ended up at a great gold color and used toner to reduce the copper color. Gotta say- when I add in my hair moisturizer it looks like strands of pure gold with a heavy metallic shine. Tips: Section first!! And have your station ready to proceed quickly! Work quickly and have a stopwatch or timer going to keep track of where sections are at in the process. Use a shower cap or something to bundle your hair up as it processes- there was quite a bit of heat produced and be aware bleach will drip otherwise. Rinse well, condition and towel dry before toning- then follow up with a hair mask. My hair does not feel damaged at all. Pros: Works very well and very quickly Easy to use and clean up Cons: The smell is pretty bad compared to others I’ve tried The chemical reaction produced a lot more heat than what I’ve experienced in the past Overall- great product and will be ordering again to go from gold to platinum!

I tried ARCTIC FOX Bleach, Please for the first time recently, and I was pleasantly surprised by how effective and gentle it was on my hair. I have dark brown hair and wanted to lighten it before applying a vivid Arctic Fox color, and this bleach did the job really well. It lightened my hair significantly in one session, even without heat. It pulled my color up to a very light yellow, perfect for applying bold dyes. My hair didn’t feel fried afterward, which was a big win. It actually felt soft thanks to the added ingredients like castor oil and cocoa seed butter. The blue/purple tone in the bleach helps cancel out some yellow/orange undertones, which was nice before applying a bright color. Like most bleaches, the odor is pretty intense, so make sure you’re in a well-ventilated space. The bleach gets warm on the scalp fairly quickly, which was a bit uncomfortable. Definitely keep an eye on it and don’t leave it on longer than recommended.

Great bleach!! I'm latina with very black hair, Went from very black to a light brown, gotta do another session in a week to lighten up some more, then I'll do my funky colors after I get my desired lightness! Go get you some Sis!

Works great! Lightened my hair in decent time with minimal damage. Lightened evenly, as well!

Finally a bleach that got my hair white! And iv tried them all!

Lift was ok not more then three to four levels of lift and did not self toner at all but for price in a bind it works as I am pro cosmetologist I

This stuff is awesome , used it on my box black hair …. Would recommend .