Zebra ZT231 (Zebra ZT230 Replacement) | Thermal Transfer & Direct Thermal 203 DPI | ZT23142-T01000FZ | USB, Serial, Ethernet, Bluetooth Connectivity, Tear Bar

These are great printers. I have two in my warehouse. They hold up well in a dusty warehouse. Spit out thousands of labels a year. Still going strong

Great product overall, but had to step up to 300 dpi based on our business needs

I've recently gotten back into selling things online, and was previously just using my HP inkjet printer to print labels. Having a nice label printer, however, changes the game dramatically, and, although this Zebra is by far and large a bit overkill for my uses, it's a beast and basically a dream in every way.Zebra has been making thermal printers for ages. I've been in e-commerce for decades, and the shipping departments have always had Zebra printers. They do a great job, and the ZT231 is no different. It is large, but that is to be expected. The overall setup is pretty easy too. Download the driver from their website, install, and you're pretty much in business. I've been using ShipStation via PayPal, eBay labels, and more and this thing has powered through them without issue. I do also like the bluetooth functionality, enabling me to even print to it from my iPhone, which has been pretty slick.The best feature for me, though, is just the time savings it provides by being able to utilize a stack/roll of thermal 4x6 labels. Simply insert them in the back, they feed through, and are easy to break off on the front. While this process is pretty standard with any thermal printer, it's a huge upgrade from inkjet printing as I had been doing. It's great for me to just have it all set, I print to it, and it spits out a nice 4x6 shipping label that I can peel off and apply to my box.It's very well built, which is to be expected for the price point. I see this thing lasting me a good long time.

If you’re serious about printing labels – like for a business, for instance – then this is the machine for you. It’s high-quality, from a great brand, fast, consistent, and professional. It’s reasonably easy to set up, but you do need to read the instructions to understand how to get everything running smoothly. This unit is quite a bit larger than I thought it was, but given how top-notch it is, I can forgive the somewhat larger footprint!

Having relied on the Zebra LP2844 for over a decade, I know what to expect from a high-quality label printer. The ZT231 takes everything great about older Zebra models and enhances it with modern features, improved connectivity, and expanded label compatibility.One of the biggest advantages of the ZT231 is its ability to handle both thermal transfer and direct thermal printing. This flexibility opens up a wider range of label options, especially when using water-resistant vinyl or other specialty materials. With thermal transfer, the print stays sharp and durable, making it ideal for applications where labels need to withstand moisture, heat, or long-term use.The label capacity is another huge benefit. Being able to load 1,000 labels at a time eliminates the hassle of constantly swapping out smaller rolls. This means more uninterrupted printing and less time spent managing supplies—an absolute must when handling high-volume printing jobs.Zebra has also significantly improved connectivity on the ZT231. Built-in Ethernet, Bluetooth, and WiFi mean labels can be easily printed from virtually any device—phone, tablet, or networked computer. Now, there is no need for extra adapters or complex workarounds. This makes integrating the printer into any workspace seamless and more efficient.Fine-tuning and adjustability are where this printer truly shines. Compared to the LP2844, the ZT231 offers a wide range of settings for precision control. Whether printing 1-inch round labels or full 4x6 shipping labels, the results are crisp, professional, and incredibly detailed. The sharp edges of text and graphics make labels look like they were cut with a high-precision laser.This printer is built to last. Based on my experience with Zebra devices, I have no doubt the ZT231 will provide years of reliable service while maintaining top-tier print quality. This is the perfect balance of power, efficiency, and cutting-edge features for anyone looking to upgrade from an older model.