Description
✨ Glow like you mean it — flawless, fresh, and fiercely ethical.
- SKIN FIRST HYDRATION - Infused with hydrating hibiscus and fruit extracts for breathable, non-cakey comfort.
- ETHICAL BEAUTY ELEVATED - Cruelty-free, vegan, and Fair Trade Certified—wear your values with pride.
- EFFORTLESS ALL DAY RADIANCE - Long-lasting formula keeps your skin flawless from morning meetings to after-hours events.
- CUSTOMIZABLE MEDIUM COVERAGE - Build your perfect look with a smooth, satin finish that adapts to your vibe.
- UNIVERSAL SKIN COMPATIBILITY - Formulated to enhance dry, oily, and combination skin types alike—because your skin deserves versatility.
e.l.f. Soft Glam Foundation offers medium, buildable coverage with a breathable, hydrating formula enriched with hibiscus complex. Designed for all skin types, it delivers a smooth satin finish that lasts over 12 hours. Fully vegan, cruelty-free, and Fair Trade Certified, this foundation blends ethical beauty with professional-grade performance.