IvorySnow Liquid Laundry Detergent, 25 Ounces, 16 Loads

Snow is my "go to" laundry detergent for all of my delicate washables. I love the fresh smell that is not overpowering. My clothes come out very clean, but I should add that most of my delicate washables do not have hard core dirt on them. There is, however, a clear "before" and "after" clean look to my clothes. The fluid marker is on the inside of the blue top which is oftentimes difficult to see. That's the one draw back I see regarding the container. I usually hold up the blue bottle top up to the light to make sure my fluid levels are correct. I rarely find this in the stores and markets, so I am thankful that I can find it on Amazon.

This is the only detergent I use to wash my delicate and pricey bras. It's easy to use, smells great to me and is very effective in cleaning my lingerie. My lingerie is left clean, smelling fresh and soft too--not scratchy (as I do not use softener on my clothing especially on lingerie). I also have very sensitive skin and I do not react to this (despite the fact that there is a scent). Not sure why this is the case but it works for me..Ivory Snow will be a part of my laundry arsenal for years to come.

I use Ivory Snow on my own clothes, and sometimes sheets and towels with a liquid fabric softener which makes everything come out much softer, sweet smelling and fresh. Have loved it for years- I have a new HE washer, and at first was hesitant to use it, would only use half the amount for less sudsing but so far I haven't had any problems at all. For tougher dirt I use a regular detergent, but I think Ivory does a very good job. You can even add a bit of Borax to the washer for more freshness. It may not be exactly the same as the older product, but I still love it!

arrived open, no top at all so the bottle can't even close, 3/4 full, taped carefully in a plastic bag. the product is fine. the seller deserves less than what i paid for this. i would give the seller a worse than 0. the product is excellent. maybe i will try to return. this is a rip off of time and money.

I use only Ivory Snow for the shirts I buy at Banana Republic, TM Lewin, Thomas Pink and for all my clothing that should be hand washed. A little bit of Ivory Snow goes a long way in protecting the fabric and maintaining color whilst getting it fresh as ever. Highly recommend this for the woman who invests in her wardrobe and want an effective clothes detergent that will help her to have her clothes for a long time.

Got this to wash a merino wool biking jersey. It works pretty well. I couldn't get out all the stains, and it's powerfully scented. But I wanted something gentle for the natural hair fibers of the wool. And this was recommended. So I'm glad I got it.

I always used this to wash curtains and could no longer buy it locally. I was happy to find it here.

Still good for delicates and baby laundry. Price is comparable to other specialized detergent products. Scent is very strong and different than the original. There was no seal other than the cap and it leaked during shipment. Probably not a good idea to order liquid detergent online.