Marketing 6.0: The Future Is Immersive
Product ID: 553385421
๐Metamarketing & XR focus
๐4.6โญ avg rating
๐141+ expert reviews
RM164
1
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Description
๐ Elevate your marketing game with the immersive future in your hands!
- OMNICHANNEL EXCELLENCE - Seamlessly integrate physical and digital channels to maximize reach and relevance.
- NEXT GEN CONSUMER INSIGHTS - Deep dive into Gen Z & Alpha behaviors shaping tomorrowโs market.
- TECH MEETS HUMAN CONNECTION - Blend digital innovation with authentic customer engagement for real impact.
- MASTER THE FUTURE OF MARKETING - Unlock the secrets of immersive metamarketing and stay ahead of the curve.
- SUSTAINABILITY SOCIAL IMPACT - Learn how marketing drives meaningful change in a conscious world.
Marketing 6.0 by Philip Kotler redefines marketing for the digital age, focusing on immersive metamarketing that merges technology with evolving consumer behaviors. With insights on Generation Z and Alpha, extended reality, and omnichannel strategies, this book equips professionals to lead in a world where physical and digital experiences converge, all while emphasizing sustainability and social impact.
Specifications
| Best Sellers Rank | 502,563 in Books ( See Top 100 in Books ) |
| Customer reviews | 4.6 4.6 out of 5 stars (150) |
| Dimensions | 16 x 2.54 x 23.11 cm |
| Edition | 1st |
| ISBN-10 | 1119835216 |
| ISBN-13 | 978-1119835219 |
| Item weight | 567 g |
| Language | English |
| Print length | 256 pages |
| Publication date | 12 Dec. 2023 |
| Publisher | Wiley |
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