

💧 Elevate your curl game with moisture that speaks volumes!
As I Am So Much Moisture Classic Lotion is a glycerin-rich, botanical-infused hair moisturizer designed to deeply hydrate and soften natural curls. With a lightweight, non-greasy formula made in the USA, it’s a top-rated favorite among natural hair communities for delivering lasting softness and definition.

| ASIN | B00K8BXAWG |
| Best Sellers Rank | #40,867 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #910 in Hair Conditioner |
| Customer Reviews | 4.5 4.5 out of 5 stars (2,258) |
| Is Discontinued By Manufacturer | No |
| Item model number | 2196 |
| Manufacturer | Atlas Ethnic |
| Product Dimensions | 1.8 x 1.8 x 7.5 inches; 8 ounces |
| UPC | 763109723194 858380002196 |
I**Y
Winner For Genuine (Human, Hair) TLC!!
I really like this brand and now so does my hair!! It can be a bit runny cause unintentional over pump and buy more often than planned, but it definitely adds more and lasting moisture to my hair after applying! In addition, to the noticeable softness and fluff and pleasant scent! Yes, it's a fir me and my family!! Thank you, for creating this wonderful hair care line for thirsty, natural hair that appreciate genuine tlc at an affordable price 🏆🎯
A**R
Excellent for 4C moisture and no residue
Short nature 4c hair was dry. I have tried everything. I used Mielle daily lotion then saw this on Instagram. Tried it. It really works. My hair is moist and so soft and my coils are very defined. Am giving my Mielle to my mom as her hair loves it. This is my ONLY hair lotion.
P**E
Looks can be deceiving!
I purchased this because my hair was lacking moisture and was told by a few people to give this a try. The first time I used this, I parted my hair in four seconds, detangled and applied it to each section. I then sealed my ends with tgin's argon oil and wrapped my hair. When I woke up the next day and unwrapped my hair and my jaw dropped. My hair had shine, was soft, it was bouncy and looked and felt so moisturized. I now use this almost every night. WOW. I love that it is water based, has no protein, and is light weight. The reason for the title is because of the way it looks. It looks like something I won't spell out but yeah. Great product and great price.
J**Y
Effective moisturizer
Looking for a product to add moisture to my newly relaxed hair. The moisturizer smells good and feels great on my hair. This would have been a great product when I was natural. With relaxed hair, it is a little more “wet” than I like. Decided to use it at night before I tie my hair up for bedtime.
°**°
AMAZING!!
AS I AM has become my FAVORITE! so far I have not come across a product from them that doesn't work for my hair. This moisturizer right here...YES! I have very grumpy long white girl/Puerto Rican hair...it's strait AND wavy as heck! Low porosity...yay...lol I've always had some what dry scalp...then my thyroid went haywire & it's just gotten worse & worse! Both hair & scalp so dry all the darn time! Nothing I did helped at all...just got worse! Lately it's been coming out like crazy due to being so dry. I finally broke down and bought this and the hydration elation as the cowash seems to help, I am so happy I gave in! Yes it's very thin & watery like but with low porosity hair THAT is the trick! Our hair LOVES thin & light.. my hair finally no longer looks like a dried out nappy frizzy mess! It actually looks normal for once! This line & my mielle mango tulsi line are all I will use from here on out! Hopefully the hair fall stops or atleast calms down now that I can properly moisturize my hair...I did also use a heat cap after applying. Also, my bottle arrived just fine! Perfectly sealed & shrink wrapped.
A**R
Game Changer
I LOVE the As I Am Classic line! I can't say enough good things about this line. My natural curls are laying SO beautifully! All the shedding and tangling are at a minimum and the Classic line does not cause my curls to shrink drastically. I have 3b - 4a curls. I have tried some of the most expensive to the least expensive products for naturally curly hair and this line beats them ALL, hands down. My husband loves the fragrance and so do I, please don't change it. Thank you As I Am for a great product line, without harmful ingredients!
M**E
Good
Hydrating properly
I**.
Inaccurate Instructions
As I Am So Much Moisture Classic Lotion is uncomfortable to use by the directions. I purchased it because it is oil-free, however: 1. It is literally the consistency of balsamic dressing--so thin that it is tedious to use with the provided pump. It should be sold as a mist/spray. 2. It is best used is on DRY HAIR only, especially densely coiled "low porosity" hair. 3. Having said that, when used on wet hair, it will NOT absorb and impede the air-drying process. It literally slips and slides down all over EVERYTHING. It is uncomfortable and kind of gross. All these facts considered are what made me write this review. Today was the last straw! There was a sloppy As I Am avalanche dripping down the back of my neck. My hair takes HOURS to dry with this stuff in it, BUT 1. It conditions hair texture immediately upon application, making wet hair easier to style 2. It is oil-free and light. At least it won't leave stains! ...just a giant, wet mess. I will see how it works IN A SPRAY BOTTLE on CLEAN, DRY HAIR. That is "As It Should Be"
Trustpilot
2 months ago
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