---
product_id: 530725547
title: "Women's Pure Genius T-Back Bra , Black,40DD"
brand: "maidenform"
price: "RM427"
currency: MYR
in_stock: true
reviews_count: 5
category: "Maidenform"
url: https://www.desertcart.com.my/products/530725547-womens-pure-genius-t-back-bra-black-40dd
store_origin: MY
region: Malaysia
---

# Full coverage underwire for high support Front hook closure for easy wear No-show silky smooth cups vanish under clothes Women's Pure Genius T-Back Bra , Black,40DD

**Brand:** maidenform
**Price:** RM427
**Availability:** ✅ In Stock

## Summary

> 🖤 Elevate your everyday with support that’s as smart as it is sexy.

## Quick Answers

- **What is this?** Women's Pure Genius T-Back Bra , Black,40DD by maidenform
- **How much does it cost?** RM427 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.my](https://www.desertcart.com.my/products/530725547-womens-pure-genius-t-back-bra-black-40dd)

## Best For

- maidenform enthusiasts

## Why This Product

- Trusted maidenform brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Custom Fit Comfort:** Adjustable soft straps and a wide size range, including plus sizes, ensure a personalized, stay-put fit.
- • **Seamless Underneath:** Silky-smooth, no-show design keeps your look polished under tees and fitted tops.
- • **All-Day Lift & Shape:** SmartZone lightly lined cups sculpt and support without bulk, perfect for DD+ sizes.
- • **Effortless Front Closure:** Hidden front hook lets you dress quickly—no more fumbling with back clasps.
- • **Elegant Racerback Support:** 2-ply lace racerback adds feminine flair while smoothing back and sides for a sleek silhouette.

## Overview

The Maidenform Women's Pure Genius T-Back Bra in Black (40DD) combines full coverage underwire support with lightly lined SmartZone cups for targeted lift and shaping. Its no-show silky smooth cups and elegant lace racerback provide a seamless, flattering fit under any outfit. Featuring a convenient front hook closure and adjustable straps, this high-support bra is designed for all-day comfort and style, available in a broad size range including plus sizes.

## Description

Sexy, supportive, and silky smooth – the Maidenform® One Fab Fit® Full Coverage Racerback Bra blends style, comfort, and shaping into one everyday essential. Designed as full coverage underwire bras for women, these styles deliver the shaping and support you need with lightly lined SmartZone® cups that lift and contour where you need it most. The bra cups are smooth and tailored for a no-show look under tees, tanks, and fitted tops, making this an excellent choice for everyday wear or special occasions. A floral lace racerback adds a touch of romantic elegance while offering built-up support and extra smoothing across the back and sides. The 2-ply lace back and microfiber lining create a soft, breathable feel that moves with you throughout the day. A front hook bra closure makes it easy to put on and take off – no more twisting or reaching behind – while adjustable bra straps ensure a secure, personalized fit that stays comfortable from morning to night. Whether you choose classic black bras, white bras, or nude bras, or opt for fun colors like pink or purple bras, this racerback bra for women works seamlessly in any wardrobe. You'll also appreciate the wide range of sizes, including plus size bra options, so you can find your perfect fit with help from the included size chart. From workdays to weekends, this One Fab Fit® style offers a flawless blend of smoothing support, full coverage, and feminine design that makes it a go-to in your bra drawer.

Review: I bought this bra based upon sizing of my other Maidenform bras and because I wanted a front-closure bra as an alternative style. Overall, I would recommend if you need a front-closure bra, but a standard bra may be more comfortable and fit better, depending on your body composition. I bought my typical band size of 38. This is not an adjustable band and felt a bit rough when wearing so I moved up to the next band size (40) thinking that would help. The roughness is the material and likely needs some breaking in. Both sizes fit okay but there are pros and cons, since it's not just the band size that changes with sizing-up. I typically wear 38DD-40DD in Maidenform. I am 5'2", 190lbs, and a bit top/front heavy with wider shoulders and a wider ribcage. I often feel like sizing up means that the manufacturer expects someone to be taller. In this case, the underwire on the sides is a bit high in pokes/pinches under my arm a bit, and the band and closure placement on the front spreads my breasts out a bit to the sides of my frame. It does not look bad, just seems to be a bit wide in the cleavage area vs a natural fit and look. The material on the cup is comfortable. The cup sizing is okay, though adjusted vertically for the size up. The depth of the cup is the same, but tends to not tuck under my breasts like the smaller band size. The lace on the band is a bit rough and can scratch and rub. The metal on the straps at the cup irritates my skin and left a mark one day. The adjustable straps work and fit well. At the end of my work day, I definitely feel I need to take this off, but it's doable for a work day.
Review: Love the cost and it's the same exact product I got at Kohl's, just A LOT cheaper. Definitely recommend

## Features

- SUPPORTIVE BRAS FOR WOMEN - Full coverage underwire bra for women with lightly lined SmartZone cups for lift, shaping, and support, plus smoothing sides and a racerback design for an everyday style that’s as comfortable as it is flattering.
- NO-SHOW BRA DESIGN - Silky-smooth bra cups and a tailored design vanish under tees, tanks, and fitted tops, giving you a polished, seamless look. Lace racerback adds feminine flair while providing built-up support and back smoothing all day long.
- SMARTZONE CUPS FOR LIFT - Lightly lined SmartZone bra cups target shaping where you need it most, giving a natural lift without adding bulk. Works beautifully for large busts, DD cups, and plus sizes who want bras for women with all-day comfort and style.
- SUPPORTIVE LACE RACERBACK - Built-up racerback features 2-ply lace for extra strength and breathable comfort. Back and side smoothing bra panels create a sleek look under clothing while enhancing support, making this bra an everyday essential.
- FRONT HOOK CLOSURE - A hidden front bra closure makes dressing quick and easy – no more struggling with back clasps. A favorite for its smooth cups, tailored fit, and ease of wear in everyday outfits from casual tees to dressier tops.
- ADJUSTABLE STRAPS & SIZE OPTIONS - Soft, stretchy bra straps adjust for a custom fit and stay in place all day. It's also available in many color options, from black bras, white bras, nude bras, pink bras, and purple bras, including plus size bras, with a size chart to help you measure for the perfect fit.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0079VL0NE |
| ASIN  | B0079VL0NE |
| Apparel Closure Orientation | Front |
| Back Style | Racerback, T-Back |
| Bra Cup Coverage | Full Coverage |
| Bra Design | T-Shirt |
| Bra Padding Level | Light |
| Brand Name | Maidenform |
| Closure Type | Hook and Eye |
| Customer Reviews | 4.2 4.2 out of 5 stars (386) |
| Date First Available  | 15 March 2012 |
| Global Trade Identification Number | 00014671847628 |
| Is Discontinued By Manufacturer  | No |
| Item Dimensions LxWxH  | 33 x 20.3 x 2.5 Centimeters |
| Item Weight | 110 Grams |
| Item Weight  | 110 g |
| Item model number  | 07112 |
| Material Opacity | Opaque |
| Net Quantity  | 1.0 Count |
| Occasion description | Birthday, Wedding |
| Pattern | Floral |
| Product Dimensions  | 33.02 x 20.32 x 2.54 cm; 110 g |
| Style Name | Racerback Bra With Shaping & Support, One Fab Fit® Underwire Bras for Women, Lightly Lined, Front Close |
| Style Number | 07112 |
| Support Level | High Support |
| Total Product Quantity | 1 count |
| UPC | 014671847628 196988446371 |
| Underwire Type | Wired |
| Unit Count | 1.0 Count |

## Images

![Women's Pure Genius T-Back Bra , Black,40DD - Image 1](https://m.media-amazon.com/images/I/81+hfMAZcCL.jpg)

## Questions & Answers

**Q: Is this padded and push up?**
A: Slightly padded. (Nipples don't show)   Not push up

**Q: Is this padded and push up?**
A: It’s padded (not heavily) but not push-up, it’s more full coverage

**Q: does this have underwire?**
A: Hello and thank you for your message. Yes, this item does indeed have an underwire.  Thank you.

**Q: Is there extra cup lining to accomodate a insert?**
A: No. My experience these days, is that the nicer bras no longer have the ability to remove or insert padding.  Hope that helps.

## Customer Reviews

### ⭐⭐⭐⭐ Review
*by T***D on 16 July 2024*

I bought this bra based upon sizing of my other Maidenform bras and because I wanted a front-closure bra as an alternative style. Overall, I would recommend if you need a front-closure bra, but a standard bra may be more comfortable and fit better, depending on your body composition. I bought my typical band size of 38. This is not an adjustable band and felt a bit rough when wearing so I moved up to the next band size (40) thinking that would help. The roughness is the material and likely needs some breaking in. Both sizes fit okay but there are pros and cons, since it's not just the band size that changes with sizing-up. I typically wear 38DD-40DD in Maidenform. I am 5'2", 190lbs, and a bit top/front heavy with wider shoulders and a wider ribcage. I often feel like sizing up means that the manufacturer expects someone to be taller. In this case, the underwire on the sides is a bit high in pokes/pinches under my arm a bit, and the band and closure placement on the front spreads my breasts out a bit to the sides of my frame. It does not look bad, just seems to be a bit wide in the cleavage area vs a natural fit and look. The material on the cup is comfortable. The cup sizing is okay, though adjusted vertically for the size up. The depth of the cup is the same, but tends to not tuck under my breasts like the smaller band size. The lace on the band is a bit rough and can scratch and rub. The metal on the straps at the cup irritates my skin and left a mark one day. The adjustable straps work and fit well. At the end of my work day, I definitely feel I need to take this off, but it's doable for a work day.

### ⭐⭐⭐⭐ Review
*by M***N on 30 April 2025*

Love the cost and it's the same exact product I got at Kohl's, just A LOT cheaper. Definitely recommend

### ⭐⭐⭐⭐ Review
*by S***E on 4 October 2023*

Like bra but it was too small. Reordered in different size but original color was out of stock so ordered a different color and size

## Frequently Bought Together

- Maidenform Women's One Fab Fit Everyday Full Coverage Racerback Bra
- Maidenform Women's Dreamwire Back Smoothing Underwire Bra
- Maidenform Women's Dreamwire Push Up Underwire Bra

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**Shop now:** [https://www.desertcart.com.my/products/530725547-womens-pure-genius-t-back-bra-black-40dd](https://www.desertcart.com.my/products/530725547-womens-pure-genius-t-back-bra-black-40dd)

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*Product available on Desertcart Malaysia*
*Store origin: MY*
*Last updated: 2026-02-28*