---
product_id: 5265985
title: "Marketing Research Essentials"
brand: "carl mcdaniel jr.roger gates"
price: "RM248"
currency: MYR
in_stock: true
reviews_count: 8
url: https://www.desertcart.com.my/products/5265985-marketing-research-essentials
store_origin: MY
region: Malaysia
---

# Marketing Research Essentials

**Brand:** carl mcdaniel jr.roger gates
**Price:** RM248
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Marketing Research Essentials by carl mcdaniel jr.roger gates
- **How much does it cost?** RM248 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.my](https://www.desertcart.com.my/products/5265985-marketing-research-essentials)

## Best For

- carl mcdaniel jr.roger gates enthusiasts

## Why This Product

- Trusted carl mcdaniel jr.roger gates brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Customer Reviews

### ⭐⭐⭐ 







  
  
    Okay
  

*by A***A on Reviewed in the United States on October 2, 2018*

Ok book

### ⭐⭐⭐ 







  
  
    Good information, but difficult to read and formula heavy
  

*by S***T on Reviewed in the United States on March 12, 2015*

I like the way this book was organized with call outs and important terms defined at the end of each chapter. However, I found it very difficult to get through all the formulas and examples in many chapters. The real research examples and the chapter summaries were helpful. Some chapters seemed like a users guide for data analysis software that I didn't have and have no need to purchase. I think this book would be good for people interested in learning data analysis of marketing research, but it was more than I needed or wanted to know about what happens to data when it goes to the analysis team.

### ⭐ 







  
  
    Full of Misinformation
  

*by S***L on Reviewed in the United States on December 9, 2014*

Was not a very good text. Much of the information was incorrect. They don't even know what CRM software stands for. Don't bother and be wary of any instructor using the text.

---

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---

*Product available on Desertcart Malaysia*
*Store origin: MY*
*Last updated: 2026-02-25*